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CORPORATE IDENTITY AND BRAND MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT305 CORPORATE IDENTITY AND BRAND MANAGEMENT 5 4 3 8

SOURCE MATERIALS & RECOMMENDED READING
Tosun, N. B. (2020). Marka Yonetimi, Istanbul: Beta Publications.
Kotler, P. ve Armstrong, G. (2018). Pazarlama Ilkeleri (Translator) A. E. Gegez, Istanbul: Beta Publications.
Peltekoglu, F. B. (2007). Halkla Iliskiler Nedir?, Istanbul: Beta Publications.
Gullupunar, H. (2020). Kurumsal Iletisim Yonetimi, Erzurum: Ataturk University Distance Education Faculty Publication.
Korkmaz, S. (2020). Marka Yonetimi, Erzurum: Ataturk University Distance Education Faculty Publication.
Taskıran, H. B. (t.y.). Marka Iletisimi Yonetimi, Istanbul: Istanbul University Publications.
Erdogan, Z. ve Hall, E. E. (2018). Pazarlama Yonetimi, Eskisehir: Anadolu University Publication.