CORPORATE IDENTITY AND BRAND MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Describe basic communication theories with the knowledge gained in public relations and publicity.

List the main features of communication in items.

Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.

Evaluate the knowledge related to social and natural sciences and produce projects in professional life.

Tell the basic concepts of public relations and advertising in detail.

Analyze and evaluate social events at national and international level in the light of current debates.

Use the leadership, communication and presentation skills in occupational events.

Follow the innovations in the field of communication and important written and oral communication tools related to the field.

Write press releases for the purpose of introducing the institution he/she works at or owns.

Create communication programs within the public relations and advertising campaign.

Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

Evaluate the planning processes of past communication programs, public relations and advertising practices.

Use communication techniques in the right place, environment and time.

Plan communication programs in the awareness of ethical values in the professional work.