| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT305 | CORPORATE IDENTITY AND BRAND MANAGEMENT | 5 | 4 | 3 | 8 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to provide the students with an understanding of the corporate identity and brand processes that have an important role in today's business life and to create the necessary infrastructure to create brand. |
| Content: | Contents of the course include the subjects as in definition of brand, definition of corporate identity concept, definition of corporate identity, Evaluating the importance of brand and identity in terms of business, listing brand creation and management steps, brand creation. |