TR EN

ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

ADVERTISING CAMPAIGNS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT429 ADVERTISING CAMPAIGNS 7 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature review Concepts related to Advertising. Strategies and Applications Lecture
2 Literature review Advertising and Society Lecture
3 Literature review Brief, Target Audience and Budget in Campaign Planning Lecture
4 Literature review Parties in the Advertising Campaign Lecture
5 Literature review Advertising Channels Lecture
6 Literature review Media Planning Lecture
7 Literature review Advertising campaigns from Turkey and world Lecture
8 - MID-TERM EXAM -
9 Literature review Advertising for SMEs Lecture
10 Specimen Handling, Literature Review Advertising Campaign in terms of its Media 1 Lecture & Discussion
11 Specimen Handling, Literature Review Advertising Campaign in terms of its Media 2 Lecture & Discussion
12 Specimen Handling, Literature Review Advertising Campaign in terms of its Media 2 Lecture & Discussion
13 Specimen Handling, Literature Review Examples of political advertising campaigns Lecture & Discussion
14 Specimen Handling, Literature Review Social Content Advertising Campaigns Lecture & Discussion
15 Specimen Handling, Literature Review General review Lecture & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -