| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT429 | ADVERTISING CAMPAIGNS | 7 | 3 | 3 | 7 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Tosun, N. B., vd. (2018) Reklam Yonetimi, Istanbul: Beta Publications |
| Elden, M. (2013) Reklam ve Reklamcilik, Istanbul: Say Publications |
| Schultz, D. E., Martin, D. G., Brown, W. P. (1984). Strategic advertising campaigns. Crain books. |
| Ridout, T. N., ve Franz, M. M. (2011). The persuasive power of campaign advertising. Temple University Press. |
| Parente, D., ve Strausbaugh-Hutchinson, K. (2014). Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. |