| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT429 | ADVERTISING CAMPAIGNS | 7 | 3 | 3 | 7 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to enable students to analyze current advertisements and evaluate advertising content by using the items and features that the advertisements must have. |
| Content: | Contents of the course include the subjects as in explaining the elements and properties of advertising, describing the process of creating a campaign, expressing the importance of advertising and brand compatibility, supporting the message strategy and link between target audience. |