TR EN

ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

STATISTICAL APPLICATIONS IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT321 STATISTICAL APPLICATIONS IN PUBLIC RELATIONS 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Introduction to Statistics Narration, Question-Response, Examination method
2 Reading Research question, limitation of research Narration, Question-Response, Examination method
3 Reading Population and sample Narration, Question-Response, Examination method
4 Reading Sample types and sampling methods Narration, Question-Response, Examination method
5 Reading Forming a questionnaire; multiple choice, open ended question types Narration, Question-Response, Examination method
6 Reading Forming a questionnaire; multiple choice, open ended question types Narration, Question-Response, Examination method
7 Reading Introduction to SPSS program; Introduction of menus Narration, Question-Response, Examination method
8 Reading Explanation of SPSS basic analysis types Narration, Question-Response, Examination method
9 Reading Comparison of qualitative and quantitative research methods Narration, Question-Response, Examination method
10 - MID-TERM EXAM -
11 Reading Basic concepts in qualitative research; Characteristics of interviews, group interviews and in-depth interviews Narration, Question-Response, Examination method
12 Reading Preparation of qualitative research questionnaire; directed and non-directed interview types Narration, Question-Response, Examination method
13 Reading Samples from quantitative research methods; report evaluation Narration, Question-Response, Examination method
14 Reading Samples from qualitative research methods; report evaluation Narration, Question-Response, Examination method
15 Reading Evaluation -
16 - FINAL EXAM -
17 - FINAL EXAM -