Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT321 | STATISTICAL APPLICATIONS IN PUBLIC RELATIONS | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. SARP BAĞCAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | Objective of this course is to enable students in public relations to be qualified in qualitative and quantitative research designs and to be able to analyze data effectively by using statistical programs. |
Contents of the Course Unit: | The contents of the course include topics such as: population, sample, Qualitative Research Design, Quantitative Research Design, questionnaire creation, SPSS usage. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define basic concepts related with qualitative method |
Define basic concepts related with quantitative method |
Set a research question about public relations and design a research in accordance quantitative or qualitative research processes |
Relate research methods to the appropriate methods in the field |
Analyze the data by entering SPSS program |
Interpret the findings of a research conducted by qualitative or quantitative research method |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | - | Introduction to Statistics | Narration, Question-Response, Examination method |
2 | Reading | Research question, limitation of research | Narration, Question-Response, Examination method |
3 | Reading | Population and sample | Narration, Question-Response, Examination method |
4 | Reading | Sample types and sampling methods | Narration, Question-Response, Examination method |
5 | Reading | Forming a questionnaire; multiple choice, open ended question types | Narration, Question-Response, Examination method |
6 | Reading | Forming a questionnaire; multiple choice, open ended question types | Narration, Question-Response, Examination method |
7 | Reading | Introduction to SPSS program; Introduction of menus | Narration, Question-Response, Examination method |
8 | - | MID-TERM EXAM | - |
9 | Reading | Explanation of SPSS basic analysis types | Narration, Question-Response, Examination method |
10 | Reading | Comparison of qualitative and quantitative research methods | Narration, Question-Response, Examination method |
11 | Reading | Basic concepts in qualitative research; Characteristics of interviews, group interviews and in-depth interviews | Narration, Question-Response, Examination method |
12 | Reading | Preparation of qualitative research questionnaire; directed and non-directed interview types | Narration, Question-Response, Examination method |
13 | Reading | Samples from quantitative research methods; report evaluation | Narration, Question-Response, Examination method |
14 | Reading | Samples from qualitative research methods; report evaluation | Narration, Question-Response, Examination method |
15 | Reading | Evaluation | - |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Arslan, D. A. (2017). Sosyal Bilimlerde Araştırma Yöntem ve Teknikleri. İstanbul: Paradigma Akademi Yayınları. |
Kümbetoğlu, B. (2005). Sosyoloji ve antropolojide niteliksel yöntem ve araştırma. İstanbul: Bağlam. |
Neuman, W.L. (2008). Toplumsal Araştırma Yöntemleri. İstanbul: Yayınodası Yayıncılık. |
Köseoğlu, M. ve Yamak, R. (2011). Uygulamalı istatistik. Trabzon: Derya Kitabevi |
Baş, T. ve Ulun A. (2008). Nitel araştırma yöntemleri: NVivo 7.0 ile nitel veri analizi. İstanbul: Seçkin |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
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0 | |||||
2 |
List the main features of communication in items.
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0 | |||||
3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
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0 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
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4 | |||||
2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
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5 | |||||
3 |
Tell the basic concepts of public relations and advertising in detail.
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0 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level in the light of current debates.
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1 | |||||
2 |
Use the leadership, communication and presentation skills in occupational events.
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3 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
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0 | |||||
2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
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0 | |||||
3 |
Create communication programs within the public relations and advertising campaign.
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5 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
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2 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
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3 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use communication techniques in the right place, environment and time.
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3 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan communication programs in the awareness of ethical values in the professional work.
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4 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 13 | 3 | 39 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 1 | 1 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 1 | 1 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 45 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |