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STATISTICAL APPLICATIONS IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT321 STATISTICAL APPLICATIONS IN PUBLIC RELATIONS 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: Objective of this course is to enable students in public relations to be qualified in qualitative and quantitative research designs and to be able to analyze data effectively by using statistical programs.
Contents of the Course Unit: The contents of the course include topics such as: population, sample, Qualitative Research Design, Quantitative Research Design, questionnaire creation, SPSS usage.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define basic concepts related with qualitative method
Define basic concepts related with quantitative method
Set a research question about public relations and design a research in accordance quantitative or qualitative research processes
Relate research methods to the appropriate methods in the field
Analyze the data by entering SPSS program
Interpret the findings of a research conducted by qualitative or quantitative research method

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introduction to Statistics Narration, Question-Response, Examination method
2 Reading Research question, limitation of research Narration, Question-Response, Examination method
3 Reading Population and sample Narration, Question-Response, Examination method
4 Reading Sample types and sampling methods Narration, Question-Response, Examination method
5 Reading Forming a questionnaire; multiple choice, open ended question types Narration, Question-Response, Examination method
6 Reading Forming a questionnaire; multiple choice, open ended question types Narration, Question-Response, Examination method
7 Reading Introduction to SPSS program; Introduction of menus Narration, Question-Response, Examination method
8 - MID-TERM EXAM -
9 Reading Explanation of SPSS basic analysis types Narration, Question-Response, Examination method
10 Reading Comparison of qualitative and quantitative research methods Narration, Question-Response, Examination method
11 Reading Basic concepts in qualitative research; Characteristics of interviews, group interviews and in-depth interviews Narration, Question-Response, Examination method
12 Reading Preparation of qualitative research questionnaire; directed and non-directed interview types Narration, Question-Response, Examination method
13 Reading Samples from quantitative research methods; report evaluation Narration, Question-Response, Examination method
14 Reading Samples from qualitative research methods; report evaluation Narration, Question-Response, Examination method
15 Reading Evaluation -
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Arslan, D. A. (2017). Sosyal Bilimlerde Araştırma Yöntem ve Teknikleri. İstanbul: Paradigma Akademi Yayınları.
Kümbetoğlu, B. (2005). Sosyoloji ve antropolojide niteliksel yöntem ve araştırma. İstanbul: Bağlam.
Neuman, W.L. (2008). Toplumsal Araştırma Yöntemleri. İstanbul: Yayınodası Yayıncılık.
Köseoğlu, M. ve Yamak, R. (2011). Uygulamalı istatistik. Trabzon: Derya Kitabevi
Baş, T. ve Ulun A. (2008). Nitel araştırma yöntemleri: NVivo 7.0 ile nitel veri analizi. İstanbul: Seçkin

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
0
2
List the main features of communication in items.
0
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
0

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
4
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
5
3
Tell the basic concepts of public relations and advertising in detail.
0

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
1
2
Use the leadership, communication and presentation skills in occupational events.
3

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
0
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
0
3
Create communication programs within the public relations and advertising campaign.
5

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
2

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
3

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
3

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 13 3 39
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 1 1
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 1 1
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 45 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0