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STATISTICAL APPLICATIONS IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT321 STATISTICAL APPLICATIONS IN PUBLIC RELATIONS 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define basic concepts related with qualitative method
Define basic concepts related with quantitative method
Set a research question about public relations and design a research in accordance quantitative or qualitative research processes
Relate research methods to the appropriate methods in the field
Analyze the data by entering SPSS program
Interpret the findings of a research conducted by qualitative or quantitative research method