| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT321 | STATISTICAL APPLICATIONS IN PUBLIC RELATIONS | 5 | 3 | 3 | 5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Define basic concepts related with qualitative method |
| Define basic concepts related with quantitative method |
| Set a research question about public relations and design a research in accordance quantitative or qualitative research processes |
| Relate research methods to the appropriate methods in the field |
| Analyze the data by entering SPSS program |
| Interpret the findings of a research conducted by qualitative or quantitative research method |