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PLANNING AND MANAGEMENT IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT335 PLANNING AND MANAGEMENT IN PUBLIC RELATIONS 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature Review Reading the related subject in the coursebook Presentation of Course Content Lecture & Question and Answer
2 Literature Review Reading the related subject in the coursebook What is the project, Project's scope and content, Project Management, Project for Public Relations in the 21st century, Turkey Project Awards, Project management in Public Relations Lecture & Question and Answer
3 Literature Review Reading the related subject in the coursebook Public Relations Experts in the 21st century, Project Management Team, Team Leadership, Team Work in Project Management Lecture & Question and Answer
4 Literature Review Reading the related subject in the coursebook Concept of Agency, Features of the Agency (Services provided), Types of Agency, Public Relations Agency, Professional Association of Public Relations Lecture & Question and Answer
5 Literature Review Reading the related subject in the coursebook Strategy, Strategic Management and Planning in Public Relations Lecture & Question and Answer
6 Literature Review Reading the related subject in the coursebook Research in Public Relations Projects I: Importance of Research and Analysis, Research Concept and Types, Research Stages Lecture & Question and Answer
7 Literature Review Reading the related subject in the coursebook Research in Public Relations Projects II: Public Relations Research, Data Sources and Data Collection Methods in Research, Situation Analysis Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Literature Review Reading the related subject in the coursebook Planning in Public Relations Projects Lecture & Question and Answer
10 Literature Review Reading the related subject in the coursebook Application in Public Relations Projects Lecture & Question and Answer
11 Literature Review Reading the related subject in the coursebook Measurement and Evaluation in Public Relations Projects Lecture & Question and Answer
12 Literature Review Reading the related subject in the coursebook Public Relations Projects in Virtual Platform Lecture & Question and Answer & Discussion
13 Literature Review Reading the related subject in the coursebook Project Fields / Subjects in Public Relations Lecture & Question and Answer
14 Literature Review Reading the related subject in the coursebook Project and Ethics Lecture & Question and Answer
15 Literature Review Reading the related subject in the coursebook, practice on the subject Analysing Sample Project Lecture & Question and Answer & Discussion & Analysing Samples
16 - FINAL EXAM -
17 - FINAL EXAM -