| List planning steps in public relations campaigns |
| Present a presentation about basic knowledge and practice areas of public relations |
| Develop public relations and management planning according to public relations planning criteria |
| Choose appropriate methods and tools for targeted communication purposes in public relations practices |
| Apply a public relations campaign following the planning and management steps |
| Analyze public relations management processes through a case study |
| Combine the institution's overall targets and plans with public relations strategy in a compatible way |