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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

ADVERTISEMENT ANALYSIS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT337 ADVERTISEMENT ANALYSIS 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature review Advertising and Advertising from the perspectives in Economy-politics Lecture
2 Literature review Advertising and culture Lecture
3 Literature review Advertising and brand Lecture
4 Literature review Advertising and target audience Lecture
5 Literature review Advertising and consumer behaviour Lecture
6 Literature review Advertising and media Lecture
7 Literature review Semiology Lecture
8 Literature review Communication Media, Semiology and Advertising Lecture
9 Literature Review Specimen Handling Advertising Analysis on TV Lecture & Discussion
10 - MID-TERM EXAM -
11 Literature Review Specimen Handling Advertising Analysis on TV Lecture & Discussion
12 Literature Review Specimen Handling Advertising Analysis on Printed Media Lecture & Discussion
13 Literature Review Specimen Handling Advertising Analysis on Radio Lecture & Discussion
14 Literature Review Specimen Handling Advertising Analysis on Internet, Application Lecture & Discussion
15 Literature Review Specimen Handling Advertising Analysis of Practices in Open Air and Activities Lecture & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -