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ADVERTISEMENT ANALYSIS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT337 ADVERTISEMENT ANALYSIS 5 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

Baudrillard, J. (2004), Tüketim Toplumu, İstanbul: Ark Yayınları
Sutherland, M. and Sylvester, A. K.(2004), Reklam ve Tüketici Zihni, İstanbul: MEDİACAT Kitapları
Batı, U. (2016), Reklamın Dili, İstanbul: Alfa Basım Yayım
Terlutter, R., ve Capella, M. L. (2013). The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of Advertising, 42(2-3): 95-112.