| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT337 | ADVERTISEMENT ANALYSIS | 5 | 3 | 3 | 5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Compare the content related to advertising and content analysis |
| Classify the open-ended texts |
| Infer different meanings from one text by focusing on subtexts based on critical perspective |
| Relate to advertising and consumption concepts through a sample ad with ad analysis methods |
| Compare all possible meanings by discussing ad content with multiple meanings |
| Evaluate advertising designs in terms of aesthetic values and functionality |