| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT337 | ADVERTISEMENT ANALYSIS | 5 | 3 | 3 | 5 |
Objectives and Contents |
|
|---|---|
| Objectives: | This course aims to determine and evaluate the strategies and tactics used in advertising in various types of media by advertising analysis techniques. |
| Content: | Contents of the course include the subjects as in analysis of advertisements published in different environments, determining the strategy and tactics of the brand, examination of different sectors, creating a brief, Listing of ad channels, discussion of selection of suitable media for advertising. |