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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MEDIA PLANNING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTS441 MEDIA PLANNING 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Introduction Lecture
2 Internet and Literature Review Media planning concept and its development Lecture
3 Internet and Literature Review Media tools and their functions Lecture
4 Internet and Literature Review Determining the target group Lecture
5 Internet and Literature Review Media planning stages Lecture
6 Internet and Literature Review Marketing, advertisement and media Lecture
7 Internet and Literature Review Marketing, advertisement and media Lecture
8 Internet and Literature Review Advantages and disadvantages in advertisements Lecture & Question and Answer
9 Internet and Literature Review Budgeting in Media planning Lecture & Question and Answer
10 - MID-TERM EXAM -
11 Internet and Literature Review Budgeting in Media planning Lecture & Question and Answer
12 Internet and Literature Review Purchasing Process in Media planning Lecture & Question and Answer
13 Internet and Literature Review Measurement and counting Lecture & Question and Answer
14 Internet and Literature Review Problems confronted in Media planning Lecture & Question and Answer
15 Internet and Literature Review Current examples from Media planning Lecture & Question and Answer & Research
16 - FINAL EXAM -
17 - FINAL EXAM -