MEDIA PLANNING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| RTS441 |
MEDIA PLANNING |
5 |
3 |
3 |
5 |
Objectives and Contents |
| Objectives: |
This course aims to inform the students about the media planning stages as well as preparation of budget and recognition of the problems encountered. |
| Content: |
Contents of the course include concept and stages of media planning, marketing and advertisement relation and budget and procurement process. |