| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| RTS441 | MEDIA PLANNING | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Erol, G. (2006). Reklam ve Medya Planlamasi. Istanbul: Beta Publications |
| Tayfur, G.(2017). Medya Planlama ve Satin Alma. Istanbul: Egitim Kitabevi Publications. |
| Basal, B. (2018). Yeni Medya Planlama ve Tuketici Davranislari. Istanbul: Cantay Bookstore |