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MEDIA PLANNING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTS441 MEDIA PLANNING 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. SACİDE VURAL
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to inform the students about the media planning stages as well as preparation of budget and recognition of the problems encountered.
Contents of the Course Unit: Contents of the course include concept and stages of media planning, marketing and advertisement relation and budget and procurement process.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Identify at least three of basic concepts of media planning.
Calculate required budget for media planning given as a model.
Solve a problem experienced in a media planning given as an example.
Select suitable media planning strategies in current examples.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introduction Lecture
2 Internet and Literature Review Media planning concept and its development Lecture
3 Internet and Literature Review Media tools and their functions Lecture
4 Internet and Literature Review Determining the target group Lecture
5 Internet and Literature Review Media planning stages Lecture
6 Internet and Literature Review Marketing, advertisement and media Lecture
7 Internet and Literature Review Marketing, advertisement and media Lecture
8 - MID-TERM EXAM -
9 Internet and Literature Review Advantages and disadvantages in advertisements Lecture & Question and Answer
10 Internet and Literature Review Budgeting in Media planning Lecture & Question and Answer
11 Internet and Literature Review Budgeting in Media planning Lecture & Question and Answer
12 Internet and Literature Review Purchasing Process in Media planning Lecture & Question and Answer
13 Internet and Literature Review Measurement and counting Lecture & Question and Answer
14 Internet and Literature Review Problems confronted in Media planning Lecture & Question and Answer
15 Internet and Literature Review Current examples from Media planning Lecture & Question and Answer & Research
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Erol, G. (2006). Reklam ve Medya Planlamasi. Istanbul: Beta Publications
Tayfur, G.(2017). Medya Planlama ve Satin Alma. Istanbul: Egitim Kitabevi Publications.
Basal, B. (2018). Yeni Medya Planlama ve Tuketici Davranislari. Istanbul: Cantay Bookstore

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences.
1
2
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
3
3
Communicate and explain the current information about communication with communication theories.
3

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
4
2
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.
5

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
3
2
Analyze the international media structures and choose the media structure that is appropriate for his/her community.
5

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level through media practices.
3

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply his / her knowledge about media management and organization in his / her professional life.
5
2
Propose individual or team solutions for any problems in professional applications and production.
5

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
4
2
Critically interpret the economic, political and sociological dimensions of the media.
3
3
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.
3

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Conduct literature research in a foreign language related to his/her field.
3
2
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Defend scientific, social and ethical values in his / her field studies.
3
2
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.
1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 4 52
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 13 2 26
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 3 3
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 3 3
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 44 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0