MEDIA PLANNING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| RTS441 |
MEDIA PLANNING |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Identify at least three of basic concepts of media planning. |
| Calculate required budget for media planning given as a model. |
| Solve a problem experienced in a media planning given as an example. |
| Select suitable media planning strategies in current examples. |