MEDIA PLANNING COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
RTS441 |
MEDIA PLANNING |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Identify at least three of basic concepts of media planning. |
Calculate required budget for media planning given as a model. |
Solve a problem experienced in a media planning given as an example. |
Select suitable media planning strategies in current examples. |