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CONSUMER BEHAVIOURS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HTP211 CONSUMER BEHAVIOURS 3 3 2 4

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - The basic concepts of the marketing Part I Lecture, cases, class discussions
2 - The basic concepts of the marketing Part II Lecture, cases, class discussions
3 - Introduction to consumer behavior Lecture, cases, class discussions
4 - Perception and its effects on consumer behavior Lecture, cases, class discussions
5 - Motivation and its effects on consumer behavior Lecture, cases, class discussions
6 - Personality and its effects on consumer behavior Lecture, cases, class discussions
7 - Learning and its effects on consumer behavior Lecture, cases, class discussions
8 - MID-TERM EXAM -
9 - Attitudes and its effects on consumer behavior Lecture, cases, class discussions
10 - Reference groups, family and their effects on consumer behavior Lecture, cases, class discussions
11 - Social class and their effects on consumer behavior Lecture, cases, class discussions
12 - Culture, life-style and their effects on consumer behavior Lecture, cases, class discussions
13 - Consumer Decision Making Process Lecture, cases, class discussions
14 - Purschasing and post-purchase behavior Lecture, cases, class discussions
15 - Overview Lecture, cases, class discussions
16 - FINAL EXAM -
17 - FINAL EXAM -