CONSUMER BEHAVIOURS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HTP211	CONSUMER BEHAVIOURS	3	3	2	4

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer ATİLLA AKALIN
Instructor(s) of the Course Unit	Lecturer HURİYE ESRA KARATÜRK
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course, to define the information learned, to express information in different ways, to present with projects. Also purpose of course is read the topics to be analyzed to provide step-by-step, interpretation, critique and evaluation.
Contents of the Course Unit:	It contains consumer behavior which should be considered in marketing strategies.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Analyze the socio-cultural factors that influence consumers before purchase
Classify consumer needs in terms of the utilitarian, biological, social, and hedonic dimensions.
Establish the link between consumer identity and consumption.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	The basic concepts of the marketing Part I	Lecture, cases, class discussions
2	-	The basic concepts of the marketing Part II	Lecture, cases, class discussions
3	-	Introduction to consumer behavior	Lecture, cases, class discussions
4	-	Perception and its effects on consumer behavior	Lecture, cases, class discussions
5	-	Motivation and its effects on consumer behavior	Lecture, cases, class discussions
6	-	Personality and its effects on consumer behavior	Lecture, cases, class discussions
7	-	Learning and its effects on consumer behavior	Lecture, cases, class discussions
8	-	MID-TERM EXAM	-
9	-	Attitudes and its effects on consumer behavior	Lecture, cases, class discussions
10	-	Reference groups, family and their effects on consumer behavior	Lecture, cases, class discussions
11	-	Social class and their effects on consumer behavior	Lecture, cases, class discussions
12	-	Culture, life-style and their effects on consumer behavior	Lecture, cases, class discussions
13	-	Consumer Decision Making Process	Lecture, cases, class discussions
14	-	Purschasing and post-purchase behavior	Lecture, cases, class discussions
15	-	Overview	Lecture, cases, class discussions
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ahmet Hamdi İslamoğlu ve Remzi Altunışık, Tüketici Davranışları, Beta Yayıncılık, 4. Baskı, 2013
Yavuz Odabaşı ve Gülfidan Barış, Tüketici Davranışı, MediaCat Yayıncılık, 15. Baskı, 2015
Solomon, Michael R. (2004). Consumer Behavior: Buying, Having, and Being. 6th Edition, Pearson Prentice Hall: New Jersey

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communication Science explains the basic concepts of public relations and associate them with the theoretical foundation of Communication Sciences.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Sosyloj and statistical issues related to their branches as they have in the theoretical and practical information solutions for public relations use.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes the social requirements and in accordance with the requirements of applications under realistic models of communication design.						5
2	A specific conceptual model using the methods of modern public relations knows.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Existing applications in the field of Public Relations analyze, evaluate and develop applications for their development.						5
2	PR issues involved in the field selects the appropriate research methods and techniques, apply.						5
3	PR modern techniques and tools necessary for the application selects and uses effective.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Research design and methods, surveys, collecting data, analyzing the results, evaluation of consciousness and responsibility to have.						5
2	May carry out work effectively as an individual.					4
3	Ability to work effectively within a team and take responsibility shows.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conscious of the necessity of lifelong learning, science and technology developments can be followed through the mass media and can renew themselves.						5
2	Project management, workplace practices, employee health, environmental and safety issues is conscious.						5
3	Social Responsibility solutions and applications are aware of the universal and social effects and is aware of the importance of this issue.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Oral or written, express a problem and can communicate effectively and have at least one foreign language.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Contact management, supervision, development and safety / reliability knowledgeable about and be able to apply this information in the study.					4
2	With professional and ethical responsibility of spreading awareness in the society has this responsibility.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	1	8	8
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	1	14	14
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	1	5	5
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	8	8
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	8	8
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	35	0	101