| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HTP211 | CONSUMER BEHAVIOURS | 3 | 3 | 2 | 4 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Ahmet Hamdi İslamoğlu ve Remzi Altunışık, Tüketici Davranışları, Beta Yayıncılık, 4. Baskı, 2013 |
| Yavuz Odabaşı ve Gülfidan Barış, Tüketici Davranışı, MediaCat Yayıncılık, 15. Baskı, 2015 |
| Solomon, Michael R. (2004). Consumer Behavior: Buying, Having, and Being. 6th Edition, Pearson Prentice Hall: New Jersey |