Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HTP211 | CONSUMER BEHAVIOURS | 3 | 3 | 2 | 4 |
Objectives and Contents |
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Objectives: | The aim of the course, to define the information learned, to express information in different ways, to present with projects. Also purpose of course is read the topics to be analyzed to provide step-by-step, interpretation, critique and evaluation. |
Content: | It contains consumer behavior which should be considered in marketing strategies. |