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CONSUMER BEHAVIOURS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HTP211 CONSUMER BEHAVIOURS 3 3 2 4

Objectives and Contents

Objectives: The aim of the course, to define the information learned, to express information in different ways, to present with projects. Also purpose of course is read the topics to be analyzed to provide step-by-step, interpretation, critique and evaluation.
Content: It contains consumer behavior which should be considered in marketing strategies.