CONSUMER BEHAVIOURS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HTP211 |
CONSUMER BEHAVIOURS |
3 |
3 |
2 |
4 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Analyze the socio-cultural factors that influence consumers before purchase |
| Classify consumer needs in terms of the utilitarian, biological, social, and hedonic dimensions. |
| Establish the link between consumer identity and consumption. |