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ANALYSIS OF ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY408	ANALYSIS OF ADVERTISING	5	3	3	5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction: Advertising	Discussion, Question, Answer
2	Book Reading + Presentation	The role of advertising analysis in understanding the competition	Discussion, Question, Answer
3	Book Reading + Presentation	To reveal the diversity of objectives in advertising	Discussion, Question, Answer
4	Book Reading + Presentation	Reveal the Diversity of Target Audiences in Advertising	Discussion, Question, Answer
5	Book Reading + Presentation	Discovering the Impact of the Proposition and Reason Why on Competition	Discussion, Question, Answer
6	Book Reading + Presentation	Determining the Differantiation Value that Tone of Voice of the Advertising Delivers	Discussion, Question, Answer
7	Book Reading + Presentation	The Effect of Choosing Media on Strategy	Discussion, Question, Answer
8	-	MID-TERM EXAM	-
9	Book Reading + Presentation,General Rewiew	The Price/Performance Balance Revealed	Discussion, Question, Answer
10	Book Reading + Presentation	To point out the codes or cues of the brands and analyse the effects on competition	Discussion, Question, Answer
11	Book Reading + Presentation	Case Study - Automotive Industry	Discussion, Question, Answer
12	Book Reading + Presentation	Case Study- GSM	Discussion, Question, Answer
13	Book Reading + Presentation	Case Study- US Presidential Election Campaigns	Discussion, Question, Answer
14	Book Reading + Presentation	Case Study- Cosmetic Industry	Discussion, Question, Answer
15	General Rewiew	Review	Discussion, Question, Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-