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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

ANALYSIS OF ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY408 ANALYSIS OF ADVERTISING 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Introduction: Advertising Discussion, Question, Answer
2 Book Reading + Presentation The role of advertising analysis in understanding the competition Discussion, Question, Answer
3 Book Reading + Presentation To reveal the diversity of objectives in advertising Discussion, Question, Answer
4 Book Reading + Presentation Reveal the Diversity of Target Audiences in Advertising Discussion, Question, Answer
5 Book Reading + Presentation Discovering the Impact of the Proposition and Reason Why on Competition Discussion, Question, Answer
6 Book Reading + Presentation Determining the Differantiation Value that Tone of Voice of the Advertising Delivers Discussion, Question, Answer
7 Book Reading + Presentation The Effect of Choosing Media on Strategy Discussion, Question, Answer
8 Book Reading + Presentation,General Rewiew The Price/Performance Balance Revealed Discussion, Question, Answer
9 Book Reading + Presentation To point out the codes or cues of the brands and analyse the effects on competition Discussion, Question, Answer
10 - MID-TERM EXAM -
11 Book Reading + Presentation Case Study - Automotive Industry Discussion, Question, Answer
12 Book Reading + Presentation Case Study- GSM Discussion, Question, Answer
13 Book Reading + Presentation Case Study- US Presidential Election Campaigns Discussion, Question, Answer
14 Book Reading + Presentation Case Study- Cosmetic Industry Discussion, Question, Answer
15 General Rewiew Review Discussion, Question, Answer
16 - FINAL EXAM -
17 - FINAL EXAM -