ANALYSIS OF ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY408 |
ANALYSIS OF ADVERTISING |
5 |
3 |
3 |
5 |
Objectives and Contents |
| Objectives: |
The aim of the course is to determine the strategies and tactics used in advertising. |
| Content: |
The content of the course is the analysis of advertisements published in different media, determining the strategy and tactics of the brand, examining different sectors, creating a brief. |