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ANALYSIS OF ADVERTISING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY408 ANALYSIS OF ADVERTISING 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. İSMET GALİP YOLCUOĞLU
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: The aim of the course is to determine the strategies and tactics used in advertising.
Contents of the Course Unit: The content of the course is the analysis of advertisements published in different media, determining the strategy and tactics of the brand, examining different sectors, creating a brief.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Lists the methods related to advertising and content analysis and interprets content related to sample ads.
Discusses meaningful advertising content and compares all possible meanings.
Designs open texts for different interpretations.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introduction: Advertising Discussion, Question, Answer
2 Book Reading + Presentation The role of advertising analysis in understanding the competition Discussion, Question, Answer
3 Book Reading + Presentation To reveal the diversity of objectives in advertising Discussion, Question, Answer
4 Book Reading + Presentation Reveal the Diversity of Target Audiences in Advertising Discussion, Question, Answer
5 Book Reading + Presentation Discovering the Impact of the Proposition and Reason Why on Competition Discussion, Question, Answer
6 Book Reading + Presentation Determining the Differantiation Value that Tone of Voice of the Advertising Delivers Discussion, Question, Answer
7 Book Reading + Presentation The Effect of Choosing Media on Strategy Discussion, Question, Answer
8 - MID-TERM EXAM -
9 Book Reading + Presentation,General Rewiew The Price/Performance Balance Revealed Discussion, Question, Answer
10 Book Reading + Presentation To point out the codes or cues of the brands and analyse the effects on competition Discussion, Question, Answer
11 Book Reading + Presentation Case Study - Automotive Industry Discussion, Question, Answer
12 Book Reading + Presentation Case Study- GSM Discussion, Question, Answer
13 Book Reading + Presentation Case Study- US Presidential Election Campaigns Discussion, Question, Answer
14 Book Reading + Presentation Case Study- Cosmetic Industry Discussion, Question, Answer
15 General Rewiew Review Discussion, Question, Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Küçükerdoğan, Rengin. How Analyzed The Advertising?. İstanbul: Beta Publishing.
Wiliamson, Judith. Advertisings Jargon. İstanbul: Ütopya Publishing, 2011.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the basic concepts of Social Service, working fields and application frameworks.
0
2
Uses up-to-date information on Social Service field by associating it with the theory and application information of Social Service.
0

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Establish the link between the application frameworks of Social Service.
0
2
Evaluate the developments in the field of migration, globalization and human rights in the new world by using the theoretical knowledge in the field.
0

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the research methods related to the field of Social Service, concludes scientific conclusions about social problems.
0
2
Examine the spatial legislation of Social Service and develop new strategies for implementation.
0

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Solve the problems specific to the field of Social Service according to scientific data.
0
2
Conduct trainings for individual, family and society by using advanced theoretical and practical knowledge in the field of Social Service.
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Develop his / her competence in this area by taking the leadership role in working with individuals, groups and society and taking responsibility as a team member.
0

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describes a life worthy of dignity of the person who is the subject of social service science.
0

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Configures the communication between institutions in order to solve the problems.
0
2
Uses the educational role in the social service area.
0
3
Produces projects that will increase the consciousness level of the society.
1

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Collaborate with other professionals in the work team through an interdisciplinary approach at the stage of Social Service intervention
0
2
Acts as a social worker in accordance with the laws, regulations and professional ethics rules.
0
3
Organize their work in accordance with their rights and responsibilities as an individual.
0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 1 1 1
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 3 3 9
Assignment (Homework) 1 12 12
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 2 8 16
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 25 25
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 20 20
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 25 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0