ANALYSIS OF ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY408	ANALYSIS OF ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to determine the strategies and tactics used in advertising.
Contents of the Course Unit:	The content of the course is the analysis of advertisements published in different media, determining the strategy and tactics of the brand, examining different sectors, creating a brief.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Lists the methods related to advertising and content analysis and interprets content related to sample ads.
Discusses meaningful advertising content and compares all possible meanings.
Designs open texts for different interpretations.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction: Advertising	Discussion, Question, Answer
2	Book Reading + Presentation	The role of advertising analysis in understanding the competition	Discussion, Question, Answer
3	Book Reading + Presentation	To reveal the diversity of objectives in advertising	Discussion, Question, Answer
4	Book Reading + Presentation	Reveal the Diversity of Target Audiences in Advertising	Discussion, Question, Answer
5	Book Reading + Presentation	Discovering the Impact of the Proposition and Reason Why on Competition	Discussion, Question, Answer
6	Book Reading + Presentation	Determining the Differantiation Value that Tone of Voice of the Advertising Delivers	Discussion, Question, Answer
7	Book Reading + Presentation	The Effect of Choosing Media on Strategy	Discussion, Question, Answer
8	Book Reading + Presentation,General Rewiew	The Price/Performance Balance Revealed	Discussion, Question, Answer
9	Book Reading + Presentation	To point out the codes or cues of the brands and analyse the effects on competition	Discussion, Question, Answer
10	-	MID-TERM EXAM	-
11	Book Reading + Presentation	Case Study - Automotive Industry	Discussion, Question, Answer
12	Book Reading + Presentation	Case Study- GSM	Discussion, Question, Answer
13	Book Reading + Presentation	Case Study- US Presidential Election Campaigns	Discussion, Question, Answer
14	Book Reading + Presentation	Case Study- Cosmetic Industry	Discussion, Question, Answer
15	General Rewiew	Review	Discussion, Question, Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Barthes, R. (2023). Göstergebilimsel Serüven, İstanbul: Yapı Kredi Yayınları
Küçükerdoğan, R. (2011). Reklam Nasıl Çözümlenir?. İstanbul: Beta Yayınevi.
Özkan, A. (2014). Reklam Yönetimi. İstanbul: İTO Yayınları.
Wiliamson, J. (2011). Reklamların Dili. İstanbul: Ütopya Yayınları.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts of Social Service, working fields and application frameworks.	0
2	Uses up-to-date information on Social Service field by associating it with the theory and application information of Social Service.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Establish the link between the application frameworks of Social Service.	0
2	Evaluate the developments in the field of migration, globalization and human rights in the new world by using the theoretical knowledge in the field.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using the research methods related to the field of Social Service, concludes scientific conclusions about social problems.	0
2	Examine the spatial legislation of Social Service and develop new strategies for implementation.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve the problems specific to the field of Social Service according to scientific data.	0
2	Conduct trainings for individual, family and society by using advanced theoretical and practical knowledge in the field of Social Service.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Develop his / her competence in this area by taking the leadership role in working with individuals, groups and society and taking responsibility as a team member.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describes a life worthy of dignity of the person who is the subject of social service science.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Configures the communication between institutions in order to solve the problems.	0
2	Uses the educational role in the social service area.	0
3	Produces projects that will increase the consciousness level of the society.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Collaborate with other professionals in the work team through an interdisciplinary approach at the stage of Social Service intervention	0
2	Acts as a social worker in accordance with the laws, regulations and professional ethics rules.	0
3	Organize their work in accordance with their rights and responsibilities as an individual.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	1	1	1
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	3	3	9
Assignment (Homework)	1	12	12
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	2	8	16
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	25	25
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	20	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	25	0	127