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SPORTS MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
SYY332 SPORTS MARKETING 6 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Describe the concepts related to the Sports Marketing.
Explain the relationship between the products, services and sectors in the sport marketing mix.
Examine the methods related to market segmentation, positioning and target customer creation in sports marketing services.
Arrange the process of bringing product type, pricing, promotion campaign and distribution services together with the consumer
Plan for marketing activities through sports.