SPORTS MARKETING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
SYY332	SPORTS MARKETING	6	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. İRFAN KARA
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Objective of the course is to help students gain skills related with the product type, pricing, promotion campaign and distribution services to the consumer, to gain knowledge and skills about planning the marketing activities made through sports.
Contents of the Course Unit:	Content of the course are sports marketing mix, sports marketing methods, modern marketing strategies, preparation of marketing plan, evaluation and preparation of marketing process in sport organizations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Describe the concepts related to the Sports Marketing.
Explain the relationship between the products, services and sectors in the sport marketing mix.
Examine the methods related to market segmentation, positioning and target customer creation in sports marketing services.
Arrange the process of bringing product type, pricing, promotion campaign and distribution services together with the consumer
Plan for marketing activities through sports.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Information about the aim of course, its content and operation, concept of marketing, market types and basic functions	Narration, question-response discussion method
2	Reading book chapters related with subject	Changes and Developments in Marketing	Narration, question-response discussion method
3	Reading book chapters related with subject	Marketing mix, market segmentation, market positioning concepts and their characteristics	Narration, question-response discussion method
4	Reading journals related with subject	Concept of sports marketing	Narration, question-response discussion method
5	Reading articles related with subject	Market Research in Sports and Analysis of Attractive Market Opportunities	Narration, question-response discussion method
6	Opinion column reading and summarizing	Market Segmentation, Target Market Selection and Positioning in Sport Services	Narration, question-response discussion method
7	Campaign research related with subject	Service marketing and marketing methods applications in sports enterprises	Narration, question-response discussion method
8	-	MID-TERM EXAM	-
9	Campaign research related with subject	Examples of applied marketing methods in sports enterprises	Narration, question-response discussion method Applied group study
10	ppt file	Theoretical: sponsorship and branding methods in sports Practice: Student project presentation	Narration, question-response discussion method Applied group study
11	ppt file	Theoretical: marketing through athletes and characteristics Practice: Student project presentation	Narration, question-response discussion method
12	ppt file	Theoretical: sports marketing and its characteristics in terms of service marketing Practice: Student project presentation	Narration, question-response discussion method
13	ppt file	Theoretical: marketing through sports and methods Practice: Student project presentation	Narration, question-response discussion method Applied group study
14	ppt file and video	Design studies for sports marketing Practice: Student project presentation	Narration, question-response discussion method case study analysis, group studies,
15	ppt file and video	Practice: Student project presentation Campaign Planning and Implementation Strategy in Sport industry	Narration, question-answer, discussion method case study analysis, group studies,
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ekenci, G., ve İmamoğlu F. (2002). Spor İşletmeciliği, Nobel Yayınevi.
Serarslan, M. Z. (2009). Futbol pazarlaması. TFF FGM Futbol Eğitim Yayınları. İstanbul.
Argan, M., ve Katırcı H. (2008).Spor Pazarlaması. Nobel Yayın Dağıtım. Ankara.
Bridgewater, S. .(2012). Futbol Markaları. (Çeviren: Aydeniz L.)Brandaga Yayınları. İstanbul.
Or, E. (2009). Taraftar Memnuniyeti. Türkiye Futbol Federasyonu, 1.bs.İstanbul.
Reın, I., Kotler, P., Shıelds, B. (2007). İşte Taraftar İşte Marketing, MediaCat. İstanbul.
Varinli, İ. (2008). Pazarlamada Yeni Yaklaşımlar. Detay Yayıncılık. Ankara
Yükselen, C. (2008). Pazarlama İlkeler-Yönetim. Detay Yayıncılık. Ankara.
Öztürk, A. (2007). Hizmet Pazarlaması, 7.Basım, Ekin Basım Yayın Dağıtım. Eskişehir.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to identify the concepts related to Physical Education and Sports Sciences.				3
2	Student will be able to describe the theories of sports management science.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to interpret the legislation on sport organizations.						5
2	Student will be able to discuss the functioning of sport organizations with the knowledge gained within the framework of basic components that constitute the management function and use this knowledge in application.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to examine the activities of sport organizations in public, private and civil society organizations and identify the human resources, marketing and financial needs related with these activities.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to use the education, management and information technologies related with the solution of possible problems in the financial, marketing and governance decision making processes of sport organization.		1
2	Student will be able to analyze the environmental factors affecting the management processes of sport organizations.		1
3	Student will be able to analyze the assessment results of current applications related with personnel and process management in sports organizations by using the scientific research methods and techniques.		1
4	Student will be able to analyze the dimensions of management process and structure of public organizations that organize and execute the national and international sport organizations.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to administer projects, activities, social and sports activities in collaborative group studies and to solve possible problems that might be encountered within the process.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be interested in developing management skills within the context of different managerial competencies.		1
2	Student will be able to examine the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to express his/her knowledge and thoughts about the field in a fluent and understandable manner both written and verbally.				3
2	Student will be able to use his/her knowledge and competence in sports management practices more effectively with his/her social life and communication skills in sports activities, organizations and studies carried out at national and international levels.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to describe accepted ethical values and legal regulations in the field of sport sciences and in social life, and to apply the relevant articles in the legislation in case of need.					4
2	Student will be able to solve any possible problems that may appear in the management processes of sport organizations within ethical values.			2
3	By using personality traits with the social skills required by the sports management profession; student will be able to arrange specific project, organization and works with sustainable societal and social content specific with the field.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	5	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	125