| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| SYY332 | SPORTS MARKETING | 6 | 3 | 3 | 5 |
Objectives and Contents |
|
|---|---|
| Objectives: | Objective of the course is to help students gain skills related with the product type, pricing, promotion campaign and distribution services to the consumer, to gain knowledge and skills about planning the marketing activities made through sports. |
| Content: | Content of the course are sports marketing mix, sports marketing methods, modern marketing strategies, preparation of marketing plan, evaluation and preparation of marketing process in sport organizations. |