SUSTAINABLE MEDIA COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
THY421 |
SUSTAINABLE MEDIA |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Define the concepts related to Media and Sustainability. |
Interpret the relationship between sustainability, corporate social responsibility, ethics and brand concepts. |
Describe the place and importance of media brands in the understanding of sustainability of brands. |
Interpret the company's SWOT Analysis using the theoretical knowledge gained in the field of Sustainability and Media. |