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SUSTAINABLE MEDIA COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
THY421 SUSTAINABLE MEDIA 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define the concepts related to Media and Sustainability.
Interpret the relationship between sustainability, corporate social responsibility, ethics and brand concepts.
Describe the place and importance of media brands in the understanding of sustainability of brands.
Interpret the company's SWOT Analysis using the theoretical knowledge gained in the field of Sustainability and Media.