Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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THY421 | SUSTAINABLE MEDIA | 5 | 3 | 3 | 5 |
Objectives and Contents |
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Objectives: | The aim of the course; To discuss the importance of media applications in terms of sustainability management and to gain the knowledge and skills to link the concepts of brand, ethics, social responsibility, environmental awareness, innovation, awareness with sustainability and public relations. |
Content: | Content of the course, Sustainability, Media, Corporate Responsibility, Brand Communication issues conceptually, the importance of Media applications in Sustainability Approach of Brands, Using Mass Media tools and social media tools in terms of Sustainable Media (examples), the relationship between environmental awareness and ethics concepts with Sustainable Media management, Measurement of sustainability in media. |