GRAPHIC DESIGN STUDIO V PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
GRA461	GRAPHIC DESIGN STUDIO V	7	6	3	13

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. ERDEM ÇAĞLA
Instructor(s) of the Course Unit	Assist.Prof. NURİ SEZER
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to experience and practice holistic design process for a specific purpose.
Contents of the Course Unit:	Contents of the course include introduction of all stages in design field. Includes theoretical and practical techniques covering advertisement graphic.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the relation between graphical design and identity.
Apply complying versions of a design by preserving the holism of in different media.
Organize comprehensive graphic applications, design and application processes.
Solve the connections between subject and design through aesthetics, conceptual and practical dimensions.
Solve possible problems regarding graphical design.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Conducting research studies of institutions	Corporate Identity concept and explaining it over examples.	Theoric
2	Conducting research studies of institutions	Project: Corporate Identity practices.(Corporate Identity examples)	Theoretical and application
3	Investigation of the presentation of the institution in magazines and newspapers	Implementation of corporate identity work	Theoretical and application
4	: Investigation of the presentation of the institution in the magazines and newspapers	Determining Press Announcement (magazines, newspapers, etc.)	Theoretical and application
5	Application of the journal in newspapers and newspapers	Analysis and evaluation of press (magazine, newspaper, etc.) studies	Application
6	Research of the institution in the field of urban graphics	Practice and Evaluation of outdoor, vehicle wrapping, designs etc.	Application
7	The application of the institution in the field of urban graphics	Practice and Evaluation of outdoor, vehicle wrapping, designs etc.	Application
8	-	MID-TERM EXAM	-
9	The application of the institution in the field of urban graphics	Practice and Evaluation of outdoor, vehicle wrapping, designs etc.	Application
10	Advertising campaign preparation work	Doing researches by transferring corporate works into banner, promotion, mascot.	Application
11	Advertising campaign preparation work	Doing researches and practice by transferring corporate works into banner, promotion, mascot.	Application
12	Application of advertising campaign	Determining areas appropriate for the institution in social media and preparing designs.	Application
13	Advertising campaign preparation work	Designing the appropriate areas of social media channels and preparing the designs	Theoretical and application
14	Advertising campaign preparation work	Explaining all studies by preparing a corporate identity and displaying catalogs.	Application
15	Application of advertising campaign	General review and critiques on projects.	Theoretical and application
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Tuna, M. (2006). Corporate Identity Method, Detail Publishing.
Becer, E. (2015). Communication and graphic design. Dost Kitabevi Publishing.
Sari Sezer, N. (2006). Advertising Media Without Borders
Wernick, A. (1996). Promotional Culture Advertising Ideology and Symbolic Expression, Science Art Publications).

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to know the basic concepts of Graphic Design and to define how these concepts are reflected in designs.						5
2	will be able to define the function of Graphic Design in communal and social contexts.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to organize the relations between the target audience and the visual design.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply the past and current technical knowledge and methods in the field of Graphic Design with the competence required by the design process.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply designs with appropriate combinations by considering the interaction of the field of Graphic Design with other disciplines.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to behave according to the values of social, cultural, scientific and professional ethics in the design process of Graphic Design.						5
2	will be able to use and reflect quality, cultural values, environmental protection, occupational health and safety issues in the all kind of processes in the field.					4
3	will be able to implements planned tasks in the desired manner and on time by organizing comprehensive design processes in the field of Graphic Design in individual or group works.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to use and relate the information that obtained in Graphic Design education for higher academic education processes or different field disciplines.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to explain the theorical and applicational knowledge related to the field of Graphic Design with using appropriate presentation and communication techniques.						5
2	will be able to use a foreign language at least at the B1 level of the European language portfolio.		1
3	will be able to use basic computer softwares, information and communication technologies and graphic design programs as required by the field.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	wil be able to demonstrate....						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	6	84
Preliminary & Further Study	13	6	78
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	13	6	78
Project Work	13	6	78
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	6	6
Preparation for the Final Exam	1	6	6
Mid-Term Exam	0	0	0
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	55	0	330