CONSUMER SOCIETY PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI208	CONSUMER SOCIETY	4	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit	Assist.Prof. SEYRA KESTEL
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to examine the phenomenon of consumption in the perspective of advertising; to transfer the historical knowledge of the consumption society that developed after the Industrial Revolution and to analyse the theories of consumption with a critical perspective.
Contents of the Course Unit:	The concepts of culture and society, the concept of popular and popular culture, mass and mass culture, the concepts of culture industry, the concept of consumer society, Frankfurt school and thinkers, Birmingham school and thinkers, positive approaches to mass culture, communication and political economy, mass media / media and consumption, alienation and public opinion constitute the content of this course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines the concepts of culture and society.
Defines the relationship between popular culture and media by giving examples.
Discusses the concept of consumer society and explains the relationship between consumption and social class and lifestyle.
Analyses and compares the views of Frankfurt School, Birmingham School and Chicago School thinkers.
Interprets the researches about consumer society.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a book chapter on the subject	Introduction Introduction of course content and weekly topics	Lecture, Question and answer method, Video watching
2	Reading a book chapter on the subject	Concept of Consumption, Development and Parameters of Consumption Culture	Lecture, Question and answer method, Video watching
3	Reading a book chapter on the subject	Consumer Purchasing Behaviour and Compulsive Consumption	Lecture, Question and answer method, Video watching
4	Reading a book chapter on the subject	Theories and Theorists of Consumption: Overview; Classical Theorists of Consumption: Max Weber, Georg Simmel	Lecture, Question and answer method, Video watching
5	Reading a book chapter on the subject	Classical Theorists of Consumption: Torstein Veblen; Contemporary Theorists of Consumption: Jean Baudrillard	Lecture, Question and answer method, Video watching
6	Reading a book chapter on the subject	Contemporary Theorists of Consumption: George Ritzer; Theorists: Zygmunt Bauman	Lecture, Question and answer method, Video watching
7	Reading a book chapter on the subject	Critical Theorists of Consumption: Critical Theory of the Frankfurt School	Lecture, Question and answer method, Video watching
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	Ethnocentrism in Consumer Behaviour	Lecture, Question and answer method, Video watching
10	Reading a book chapter on the subject	The Concept of Utilitarianism and Utilitarian Consumption	Lecture, Question and answer method, Video watching
11	Reading a book chapter on the subject	Luxury Consumption and Luxury Marketing	Lecture, Question and answer method, Video watching
12	Reading a book chapter on the subject	Symbolic, hedonistic consumption and postmodernism	Lecture, Question and answer method, Video watching
13	Reading a book chapter on the subject	Uncritical Political Economy Approaches to Consumption	Lecture, Question and answer method, Video watching
14	Reading a book chapter on the subject	Sustainable Consumption	Lecture, Question and answer method, Video watching
15	Reading a book chapter on the subject	General Evaluation	Lecture, Question and answer method, Video watching
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Baudrillard, J. (2017). Tüketim Toplumu, Ayrıntı yayınları
Marangoz, M. ve Fırat, A. (2020). Tüketim Yaklaşımları Kavramlar Davranışlar Uygulamalar, Beta Yayınevi
Odabaşı, Y. (2019). Tüketim Kültürü Yetinen Toplumdan Tüketen Topluma, Aura Yayıncılık
Zeki Duman, M. (2018). Tüketim Sosyolojisi, Anı Yayınevi: Ankara

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alanında ileri düzeyde bilgilere sahiptir.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam Tasarımı ve İletişimi alanındaki temel bilgileri disiplinler arası çalışmalarda kullanır.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	1-Alana ilişkin bilgileri çalışanlar ve ekip arkadaşlarına aktarabilme becerisine sahiptir.				3
2	-Karar, uygulama ve davranışlarında alana ilişkin edindiği bilgileri kullanmak suretiyle verileri yorumlayabilme, analiz edebilme, sorunları tanımlayabilme ve çözüm önerileri getirebilme becerisine sahiptir						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam kampanyası dahilinde iletişim programları yaratır					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alana ilişkin konularda araştırma ve çalışma yapar.					4
2	Proje yürütücüsü ya da katılımcısı olarak proje hedeflerine uygun sorumluluk alır				3
3	Örgüt/Kurum için amaç ve hedef belirler.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Edindiği bilgi ve becerileri eleştirel olarak değerlendirir.					4
2	Öğrenme gereksiniminin sürekliliğini kavradığını gösterir.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Alanı ile ilgili edindiği bilgi ve beceriler düzeyindeki düşüncelerini ve önerilerini ilgililere yazılı ve sözlü olarak aktarır.				3
2	Mesleki alanda paydaşlarla etkili iletişim kurar.						5
3	Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı İleri Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır.					4
4	Bir yabancı dili en az Avrupa Dil Portföyü B1 Genel Düzeyinde kullanarak alanındaki bilgileri izler ve meslektaşları ile iletişim kurar					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Örgüt/Kurum, iş ve toplumsal etik değerlere uygun davranır.				3
2	Örgütün/Kurumun paydaşlarıyla ilişkilerini analiz eder ve etkin biçimde yürütür.						5
3	Yenilikleri teşvik edebilme becerisine sahiptir.					4
4	Örgüte/kuruma ilişkin eleştirel düşünür.					4
5	Sosyal hakların evrenselliği, sosyal adalet, kalite ve kültürel değerler ile çevre koruma, iş sağlığı ve güvenliği konularında yeterli bilince sahiptir.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	3	36
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	4	48
Assignment (Homework)	1	10	10
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	150