INTRODUCTION TO COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT103	INTRODUCTION TO COMMUNICATION	1	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to explain the structure and the basis of communication by taking into consideration the types and characteristics of communication.
Contents of the Course Unit:	Contents of the course include the subjects as in memorizing the basic concepts of communication, summarizing the ways to establish effective communication skills, remembering the necessary tools to create a communication strategy, differentiating the types of communication.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Tell the meaning of communication correctly in the framework of the basic concepts of communication at any time.
Choose the following features of communication programs by referring to previous communication programs.
Explain the structure of communication.
Relate at least 3 recalled features of communication with the relevant communication program.
Infer which means of communication should be used when communicating with an individual or community by recalling the features of communication.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	What is Communication? Definitions of Communication and Common Points of These Definitions	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Elements of The Communication Process	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Communication Types, Forms, Levels And Dimensions	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Communication Functions	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Communication Tools	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Interpersonal Communication	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Communication and Ethics	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Mass Communication Concept	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Mass Media	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Mass Communication And Popular Culture	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Approaches in Mainstream Communication Theories	Lecture & Question and Answer
13	Reading the related subject in the coursebook	Mainstream Communication Theories	Lecture & Question and Answer
14	Reading the related subject in the coursebook	Communication, Meaning And Indicators	Lecture & Question and Answer
15	Reading the related subject in the coursebook	Critical Approaches	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Fiske, J. (1996). Iletisim Calismalarina Giris, Ark Publications
Gungor, N. (2011). Iletisime Giris, Siyasal Bookstore
Mutlu, E. (2008). Iletisim Sozlugu, Ayrac Publications
Aziz, A. (2012). Iletisime Giris, Hiperlink Publications
Fiske, J. (2010). Introduction to Communication Studies. Routledge.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alanında ileri düzeyde bilgilere sahiptir.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam Tasarımı ve İletişimi alanındaki temel bilgileri disiplinler arası çalışmalarda kullanır.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	1-Alana ilişkin bilgileri çalışanlar ve ekip arkadaşlarına aktarabilme becerisine sahiptir.
2	-Karar, uygulama ve davranışlarında alana ilişkin edindiği bilgileri kullanmak suretiyle verileri yorumlayabilme, analiz edebilme, sorunları tanımlayabilme ve çözüm önerileri getirebilme becerisine sahiptir

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam kampanyası dahilinde iletişim programları yaratır

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alana ilişkin konularda araştırma ve çalışma yapar.
2	Proje yürütücüsü ya da katılımcısı olarak proje hedeflerine uygun sorumluluk alır
3	Örgüt/Kurum için amaç ve hedef belirler.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Edindiği bilgi ve becerileri eleştirel olarak değerlendirir.
2	Öğrenme gereksiniminin sürekliliğini kavradığını gösterir.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Alanı ile ilgili edindiği bilgi ve beceriler düzeyindeki düşüncelerini ve önerilerini ilgililere yazılı ve sözlü olarak aktarır.
2	Mesleki alanda paydaşlarla etkili iletişim kurar.
3	Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı İleri Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır.
4	Bir yabancı dili en az Avrupa Dil Portföyü B1 Genel Düzeyinde kullanarak alanındaki bilgileri izler ve meslektaşları ile iletişim kurar

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Örgüt/Kurum, iş ve toplumsal etik değerlere uygun davranır.
2	Örgütün/Kurumun paydaşlarıyla ilişkilerini analiz eder ve etkin biçimde yürütür.
3	Yenilikleri teşvik edebilme becerisine sahiptir.
4	Örgüte/kuruma ilişkin eleştirel düşünür.
5	Sosyal hakların evrenselliği, sosyal adalet, kalite ve kültürel değerler ile çevre koruma, iş sağlığı ve güvenliği konularında yeterli bilince sahiptir.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	14	14
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	11	11
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	153