COMMUNICATION THEORIES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT266	COMMUNICATION THEORIES	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit	Assist.Prof. SEYRA KESTEL
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The objective of the course is to enable students to analyze past and current events in the context of communication theories by learning the communication theories.
Contents of the Course Unit:	Contents of the course include theories of communication, recognition the effects of communication on culture and society, analysis of the structure of mass media tools and interpreting the connection between media and people.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain what theory is and what it does.
Studens who has taken this course,can explain the relationship between theory, research and science.
Have the ability to apply theories in real life experiences and professional work.
He/she can evaluate that every theory has certain limitations and has the ability to test the appropriate theory in his research, with the awareness that not every theory can be applied in every research.
List the communication theories in a chronological order.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading book chapters related with the subject	Communication Theories (what a theory is, how it is developed and what it does)	Narration Question-response method
2	Reading book chapters related with the subject	Basic communication models	Narration Question-response method
3	Reading book chapters related with the subject	Personal impact, diffusion, and short-term effects of mass communication on individuals ​	Narration Question-response method
4	Reading book chapters related with the subject	Effects of mass communication on culture and society ​	Narration Question-response method
5	Reading book chapters related with the subject	Audience-centered models	Narration Question-response method
6	Reading book chapters related with the subject	Organization, selection and production of mass media ​	Narration Question-response method
7	Reading book chapters related with the subject	Organization, selection and production of mass media ​	Narration Question-response method
8	-	MID-TERM EXAM	-
9	Reading book chapters related with the subject	Planned communication	Narration Question-response method
10	Reading book chapters related with the subject	Planned communication	Narration Question-response method
11	Reading book chapters related with the subject	New mass media and information society	Narration Question-response method
12	Reading book chapters related with the subject	Uluslararası iletişim ve yeni yaklaşımlar	Narration Question-response method
13	Reading book chapters related with the subject	Değişim Kuramı	Narration Question-response method
14	Reading book chapters related with the subject	Conflict and change theories	Narration Question-response method
15	Reading book chapters related with the subject	evaluation of the course	Narration Question-response method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Denis McQuail ve Sven Windahl (2005), İletişim Modelleri, Çeviren: Konca Yumlu, 2. Baskı, İmge Yayınevi, Ankara.
Don Stacks, Mark Hickson, III ve Sidney R. Hill, Jr. (1991), Introduction to Communication Theory, Harcourt Brace Jovanovich, Inc. Saunders College Publishers, USA.
Severn, Werner J. , James W. Tankard, Wr.(1994), İletişim Kuramları: Kökenleri, Yöntemleri ve Kitle İletişim Araçlarında Kullanımları, Çev: Ali Atıf Bir, Serdar Sever, Anadolu Üniversitesi Yay. Eskişehir
Thussu, Daya Kishan(2000). International Communication: Continuity and Change,London: Arnold.
Co-author (1997). International Communication and Globalization, ed. Ali Mohammadi, First published, Londen: Sage publication.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alanında ileri düzeyde bilgilere sahiptir.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam Tasarımı ve İletişimi alanındaki temel bilgileri disiplinler arası çalışmalarda kullanır.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	1-Alana ilişkin bilgileri çalışanlar ve ekip arkadaşlarına aktarabilme becerisine sahiptir.
2	-Karar, uygulama ve davranışlarında alana ilişkin edindiği bilgileri kullanmak suretiyle verileri yorumlayabilme, analiz edebilme, sorunları tanımlayabilme ve çözüm önerileri getirebilme becerisine sahiptir

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam kampanyası dahilinde iletişim programları yaratır

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alana ilişkin konularda araştırma ve çalışma yapar.
2	Proje yürütücüsü ya da katılımcısı olarak proje hedeflerine uygun sorumluluk alır
3	Örgüt/Kurum için amaç ve hedef belirler.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Edindiği bilgi ve becerileri eleştirel olarak değerlendirir.
2	Öğrenme gereksiniminin sürekliliğini kavradığını gösterir.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Alanı ile ilgili edindiği bilgi ve beceriler düzeyindeki düşüncelerini ve önerilerini ilgililere yazılı ve sözlü olarak aktarır.
2	Mesleki alanda paydaşlarla etkili iletişim kurar.
3	Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı İleri Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır.
4	Bir yabancı dili en az Avrupa Dil Portföyü B1 Genel Düzeyinde kullanarak alanındaki bilgileri izler ve meslektaşları ile iletişim kurar

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Örgüt/Kurum, iş ve toplumsal etik değerlere uygun davranır.
2	Örgütün/Kurumun paydaşlarıyla ilişkilerini analiz eder ve etkin biçimde yürütür.
3	Yenilikleri teşvik edebilme becerisine sahiptir.
4	Örgüte/kuruma ilişkin eleştirel düşünür.
5	Sosyal hakların evrenselliği, sosyal adalet, kalite ve kültürel değerler ile çevre koruma, iş sağlığı ve güvenliği konularında yeterli bilince sahiptir.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	4	52
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	158