CONSUMER SOCIETY PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI208	CONSUMER SOCIETY	4	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. HÜSEYİN DİKME
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to examine the phenomenon of consumption in the perspective of advertising; to transfer the historical knowledge of the consumption society that developed after the Industrial Revolution and to analyse the theories of consumption with a critical perspective.
Contents of the Course Unit:	The concepts of culture and society, the concept of popular and popular culture, mass and mass culture, the concepts of culture industry, the concept of consumer society, Frankfurt school and thinkers, Birmingham school and thinkers, positive approaches to mass culture, communication and political economy, mass media / media and consumption, alienation and public opinion constitute the content of this course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines the concepts of culture and society.
Defines the relationship between popular culture and media by giving examples.
Discusses the concept of consumer society and explains the relationship between consumption and social class and lifestyle.
Analyses and compares the views of Frankfurt School, Birmingham School and Chicago School thinkers.
Interprets the researches about consumer society.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a book chapter on the subject	Introduction Introduction of course content and weekly topics	Lecture, Question and answer method, Video watching
2	Reading a book chapter on the subject	Concept of Consumption, Development and Parameters of Consumption Culture	Lecture, Question and answer method, Video watching
3	Reading a book chapter on the subject	Consumer Purchasing Behaviour and Compulsive Consumption	Lecture, Question and answer method, Video watching
4	Reading a book chapter on the subject	Theories and Theorists of Consumption: Overview; Classical Theorists of Consumption: Max Weber, Georg Simmel	Lecture, Question and answer method, Video watching
5	Reading a book chapter on the subject	Classical Theorists of Consumption: Torstein Veblen; Contemporary Theorists of Consumption: Jean Baudrillard	Lecture, Question and answer method, Video watching
6	Reading a book chapter on the subject	Contemporary Theorists of Consumption: George Ritzer; Theorists: Zygmunt Bauman	Lecture, Question and answer method, Video watching
7	Reading a book chapter on the subject	Critical Theorists of Consumption: Critical Theory of the Frankfurt School	Lecture, Question and answer method, Video watching
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	Ethnocentrism in Consumer Behaviour	Lecture, Question and answer method, Video watching
10	Reading a book chapter on the subject	The Concept of Utilitarianism and Utilitarian Consumption	Lecture, Question and answer method, Video watching
11	Reading a book chapter on the subject	Luxury Consumption and Luxury Marketing	Lecture, Question and answer method, Video watching
12	Reading a book chapter on the subject	Symbolic, hedonistic consumption and postmodernism	Lecture, Question and answer method, Video watching
13	Reading a book chapter on the subject	Uncritical Political Economy Approaches to Consumption	Lecture, Question and answer method, Video watching
14	Reading a book chapter on the subject	Sustainable Consumption	Lecture, Question and answer method, Video watching
15	Reading a book chapter on the subject	General Evaluation	Lecture, Question and answer method, Video watching
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Baudrillard, J. (2017). Tüketim Toplumu, Ayrıntı yayınları
Marangoz, M. ve Fırat, A. (2020). Tüketim Yaklaşımları Kavramlar Davranışlar Uygulamalar, Beta Yayınevi
Odabaşı, Y. (2019). Tüketim Kültürü Yetinen Toplumdan Tüketen Topluma, Aura Yayıncılık
Zeki Duman, M. (2018). Tüketim Sosyolojisi, Anı Yayınevi: Ankara

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has advanced knowledge in the field.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.				3
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.					4
2	Takes responsibility in accordance with the project objectives as a project manager or participant.				3
3	Sets the purpose and target for the organization / institution.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.					4
2	Shows that he/she understands the continuity of the learning need.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.				3
2	Communicates effectively with stakeholders in the professional field.						5
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.					4
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.				3
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.						5
3	Has the ability to encourage innovations.					4
4	Thinks critically about the organization / institution.					4
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	3	36
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	4	48
Assignment (Homework)	1	10	10
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	150