SUSTAINABLE TOURISM PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
TUR422	SUSTAINABLE TOURISM	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. YELDA ÜLKER
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course the emergence of sustainable development, to examine the reflection on tourism and to teach sustainable product-service policies applied in the tourism sector.
Contents of the Course Unit:	This course includes : the concept of sustainability, the concept of sustainable tourism, principles and practices.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the concepts of sustainable development and sustainable tourism.
Explain sustainable tourism practices on a regional and business basis.
Explain sustainable tourist products and services.
Relate a relationship between sustainability and tourism.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Search, Presentation	Sustainability and Sustainable Development	Expression , Question-Respond, Discussion
2	Literature Search, Presentation	Definition, Purpose and Principles of Sustainable Tourism	Expression , Question-Respond, Discussion
3	Literature Search, Presentation	Conditions for Success in Sustainable Tourism	Expression , Question-Respond, Discussion
4	Literature Search, Presentation	The causes of the need for Sustainable Tourism	Expression , Question-Respond, Discussion
5	Literature Search, Presentation	Sustainable Tourism Market	Expression , Question-Respond, Discussion
6	Literature Search, Presentation	Marketing Approach in Sustainable Tourism	Expression , Question-Respond, Discussion
7	Literature Search, Presentation	Sustainable Tourist Product / Service	Expression , Question-Respond, Discussion
8	Literature Search, Presentation	Planning for Sustainable Tourism Development	Expression , Question-Respond, Discussion
9	Literature Search, Presentation	Sustainable Tourism Applications in Hospitality Industry	Expression , Question-Respond, Discussion
10	-	MID-TERM EXAM	-
11	Literature Search, Presentation	Sustainable tourism in the globalization process	Expression , Question-Respond, Discussion
12	Literature Search, Presentation	H & RA, IHEI and Certification Programs	Expression , Question-Respond, Discussion
13	Literature Search, Presentation	Sustainable Tourism Project Samples from Turkey and The World	Expression , Question-Respond, Discussion
14	Literature Search, Presentation	Sustainable Tourism Policies in Turkey	Expression , Question-Respond, Discussion
15	Literature Search, Presentation	Sustainable Tourism Applications in Hospitality Industry	Expression , Question-Respond, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kozak, M. (Ed). (2013) Sustainable Tourism, Concepts, Applications, Ankara: Detay Publications.
Nakıboğlu, G. (2017) Holistic Approach to Green Supply Chains for Sustainability, Ankara: Detay Publications
Koçak, N. (2016) Sustainable Tourism Management, Ankara: Detay Publications.
Çeken, H. (2016) Basic Concepts and Principles of Sustainable Tourism, Ankara: Detay Publications.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method
Mid-Term Exam	1	50		Classical Exam
Final Exam	1	50		Classical Exam
TOTAL	2	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has advanced knowledge in the field.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.	0
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.		1

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.			2
2	Takes responsibility in accordance with the project objectives as a project manager or participant.			2
3	Sets the purpose and target for the organization / institution.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.			2
2	Shows that he/she understands the continuity of the learning need.		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.		1
2	Communicates effectively with stakeholders in the professional field.			2
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.		1
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.			2
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.			2
3	Has the ability to encourage innovations.			2
4	Thinks critically about the organization / institution.			2
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	10	4	40
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	3	3
Preparation for the Final Exam	5	3	15
Mid-Term Exam	1	3	3
Preparation for the Mid-Term Exam	5	5	25
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	36	0	128