Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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ISL403 | STRATEGIC MANAGEMENT | 7 | 3 | 3 | 8 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Compulsory |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Prof. MUSTAFA KÖKSAL |
Instructor(s) of the Course Unit | Prof. MUSTAFA KÖKSAL |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to improve students' skills of strategy development skill and information with senior management point of view and to make the students competent on analysing the internal and external environment of enterprises in the process of strategic management. |
Contents of the Course Unit: | Contents of the course include Strategic Management Process and Its Factors, External Environment and Establishment Analysis, Strategic Guidance, Strategy Formulation, Strategy Types, Application of Strategies and Strategic Valuation. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Summarizes strategic management process. (Summarize) (5) |
Interprets the mission, vision, purpose and goals of establishments. (Interpret) (4) |
Explains what strategic analysis tools are. (Explain) (2) |
Distinguishes the role of each analysis tool in strategy development. (Distinguish) (4) |
Plans strategies which will enable enterprises to accomplish their strategic purposes and goals. (Plan) (3) |
Analyzes internal and external environment of enterprises. (Analyze) (3) |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Relevant chapters of the coursebook | Basic Concepts in Strategic Management | Lecture & Discussion |
2 | Relevant chapters of the coursebook | Strategic Management Process and Its Factors | Lecture & Discussion |
3 | Relevant chapters of the coursebook | External Environment Analysis | Lecture & Discussion |
4 | Relevant chapters of the coursebook | Establishment Analysis | Lecture & Discussion |
5 | Relevant chapters of the coursebook | Measuring Environmental Elements and Status Formulation Matrixes | Lecture & Discussion |
6 | Relevant chapters of the coursebook | Strategic Guidance: Mission, Vision, Objective and Goals | Lecture & Discussion |
7 | Relevant chapters of the coursebook | Strategy Formulation: Basic Strategies and Sub-groups | Lecture & Discussion |
8 | - | MID-TERM EXAM | - |
9 | Relevant chapters of the coursebook | Senior management Strategies: Corporate Strategies | Lecture & Discussion |
10 | Relevant chapters of the coursebook | Business management Strategies: Competition Strategies | Lecture & Discussion |
11 | Relevant chapters of the coursebook | Functional Strategies: Departmental Strategies | Lecture & Discussion |
12 | Relevant chapters of the coursebook | International Strategies | Lecture & Discussion |
13 | Relevant chapters of the coursebook | Techniques used in the practice of Management Strategies | Lecture & Discussion |
14 | Relevant chapters of the coursebook | Practice of Strategies | Lecture & Discussion |
15 | Relevant chapters of the coursebook | Strategic Valuation and Control | Lecture & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Eren, E. (2010). Stratejik Yonetim ve Isletme Politikasi, Beta Publications, 8th Edition, Istanbul. |
Ulgen, H., & Mirze, S. K. (2010). Isletmelerde Stratejik Yonetim, Beta Publications, 5th Edition, Istanbul. |
Pearce, J. A., Robinson, R. B., & Subramanian, R. (2000). Strategic management: Formulation, implementation, and control. Columbus, OH: Irwin/McGraw-Hill. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Summarizing basic and advanced topics in International Trade and Business.
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2 |
To define the theories, concepts and principles of International Trade and Business and its sub-fields.
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3 |
Interpreting the relationship of International Trade and Business with other disciplines.
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4 |
Using the theoretical knowledge gained in the field of International Trade and Business in professional practices and daily life.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explaining current events and phenomena in the field with a holistic perspective analytically and systematically based on advanced knowledge and skills.
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2 |
Solving problems encountered in business life, at individual and organizational level.
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3 |
Effective use of computer programs (such as SPSS, R, Excel, Stata) in the face of complex business problems.
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4 |
Evaluating the developments in the world from an intellectual perspective in the light of the joint faculty courses taken.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Recognizing new theoretical and practical approaches in the field of International Trade and Business.
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2 |
Recognize the relevant literature effectively.
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3 |
Independently organize activities towards organizational goals and objectives.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To conduct qualitative and quantitative research on the subjects related to the field.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To be able to work independently in the light of the knowledge gained in the field of International Trade and Business and to take responsibility for the work done.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Adopting the philosophy of lifelong learning.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To use Turkish in written and oral communication in accordance with the rules and effectively.
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2 |
Using foreign language skills effectively in business and social life, explaining their demands in writing or verbally.
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3 |
To design a healthy communication network in the business world by using social life skills.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Benefiting from the theoretical and historical knowledge of international trade and business; analyzes current issues, events and problems.
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2 |
Continually improving their knowledge of the structure and characteristics of the variables of international trade and business.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 2 | 3 | 6 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 14 | 3 | 42 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 14 | 1 | 14 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 12 | 12 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 12 | 12 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 76 | 0 | 200 |
Total Workload of the Course Unit | 200 | ||
Workload (h) / 25.5 | 7,8 | ||
ECTS Credits allocated for the Course Unit | 8,0 |