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STRATEGIC MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ISL403 STRATEGIC MANAGEMENT 7 3 3 8

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Prof. MUSTAFA KÖKSAL
Instructor(s) of the Course Unit Prof. MUSTAFA KÖKSAL
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to improve students' skills of strategy development skill and information with senior management point of view and to make the students competent on analysing the internal and external environment of enterprises in the process of strategic management.
Contents of the Course Unit: Contents of the course include Strategic Management Process and Its Factors, External Environment and Establishment Analysis, Strategic Guidance, Strategy Formulation, Strategy Types, Application of Strategies and Strategic Valuation.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Summarizes strategic management process. (Summarize) (5)
Interprets the mission, vision, purpose and goals of establishments. (Interpret) (4)
Explains what strategic analysis tools are. (Explain) (2)
Distinguishes the role of each analysis tool in strategy development. (Distinguish) (4)
Plans strategies which will enable enterprises to accomplish their strategic purposes and goals. (Plan) (3)
Analyzes internal and external environment of enterprises. (Analyze) (3)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Relevant chapters of the coursebook Basic Concepts in Strategic Management Lecture & Discussion
2 Relevant chapters of the coursebook Strategic Management Process and Its Factors Lecture & Discussion
3 Relevant chapters of the coursebook External Environment Analysis Lecture & Discussion
4 Relevant chapters of the coursebook Establishment Analysis Lecture & Discussion
5 Relevant chapters of the coursebook Measuring Environmental Elements and Status Formulation Matrixes Lecture & Discussion
6 Relevant chapters of the coursebook Strategic Guidance: Mission, Vision, Objective and Goals Lecture & Discussion
7 Relevant chapters of the coursebook Strategy Formulation: Basic Strategies and Sub-groups Lecture & Discussion
8 - MID-TERM EXAM -
9 Relevant chapters of the coursebook Senior management Strategies: Corporate Strategies Lecture & Discussion
10 Relevant chapters of the coursebook Business management Strategies: Competition Strategies Lecture & Discussion
11 Relevant chapters of the coursebook Functional Strategies: Departmental Strategies Lecture & Discussion
12 Relevant chapters of the coursebook International Strategies Lecture & Discussion
13 Relevant chapters of the coursebook Techniques used in the practice of Management Strategies Lecture & Discussion
14 Relevant chapters of the coursebook Practice of Strategies Lecture & Discussion
15 Relevant chapters of the coursebook Strategic Valuation and Control Lecture & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Eren, E. (2010). Stratejik Yonetim ve Isletme Politikasi, Beta Publications, 8th Edition, Istanbul.
Ulgen, H., & Mirze, S. K. (2010). Isletmelerde Stratejik Yonetim, Beta Publications, 5th Edition, Istanbul.
Pearce, J. A., Robinson, R. B., & Subramanian, R. (2000). Strategic management: Formulation, implementation, and control. Columbus, OH: Irwin/McGraw-Hill.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Summarizing basic and advanced topics in International Trade and Business.
2
To define the theories, concepts and principles of International Trade and Business and its sub-fields.
3
Interpreting the relationship of International Trade and Business with other disciplines.
4
Using the theoretical knowledge gained in the field of International Trade and Business in professional practices and daily life.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explaining current events and phenomena in the field with a holistic perspective analytically and systematically based on advanced knowledge and skills.
2
Solving problems encountered in business life, at individual and organizational level.
3
Effective use of computer programs (such as SPSS, R, Excel, Stata) in the face of complex business problems.
4
Evaluating the developments in the world from an intellectual perspective in the light of the joint faculty courses taken.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Recognizing new theoretical and practical approaches in the field of International Trade and Business.
2
Recognize the relevant literature effectively.
3
Independently organize activities towards organizational goals and objectives.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
To conduct qualitative and quantitative research on the subjects related to the field.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
To be able to work independently in the light of the knowledge gained in the field of International Trade and Business and to take responsibility for the work done.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Adopting the philosophy of lifelong learning.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
To use Turkish in written and oral communication in accordance with the rules and effectively.
2
Using foreign language skills effectively in business and social life, explaining their demands in writing or verbally.
3
To design a healthy communication network in the business world by using social life skills.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Benefiting from the theoretical and historical knowledge of international trade and business; analyzes current issues, events and problems.
2
Continually improving their knowledge of the structure and characteristics of the variables of international trade and business.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 2 3 6
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 14 3 42
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 14 1 14
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 12 12
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 12 12
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 76 0 200
Total Workload of the Course Unit 200
Workload (h) / 25.5 7,8
ECTS Credits allocated for the Course Unit 8,0