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INTRODUCTION TO COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT103 INTRODUCTION TO COMMUNICATION 1 3 3 6

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit Blended (Face to face & Distance Learning)
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit Assoc.Prof.Dr. HÜSEYİN DİKME

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to explain the structure and the basis of communication by taking into consideration the types and characteristics of communication.
Contents of the Course Unit: Contents of the course include the subjects as in memorizing the basic concepts of communication, summarizing the ways to establish effective communication skills, remembering the necessary tools to create a communication strategy, differentiating the types of communication.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Tell the meaning of communication correctly in the framework of the basic concepts of communication at any time.
Choose the following features of communication programs by referring to previous communication programs.
Explain the structure of communication.
Relate at least 3 recalled features of communication with the relevant communication program.
Infer which means of communication should be used when communicating with an individual or community by recalling the features of communication.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook What Is Communication? Communication Concepts And Common Points Of These Concepts Lecture & Question and Answer
2 Reading the related subject in the coursebook Basic Concepts of Communication (Source, Receiver, Message, Feedback) Lecture & Question and Answer
3 Reading the related subject in the coursebook Communication Impairments “Lack Of Communication” Lecture & Question and Answer
4 Reading the related subject in the coursebook Types of Communication; Verbal, Written And Non-Verbal Lecture & Question and Answer
5 Reading the related subject in the coursebook Types of Communication In Terms Of Its Context Lecture & Question and Answer
6 Reading the related subject in the coursebook Internal Communication, Interpersonal Communication, Group-Team Communication, Public-Community Communication Lecture & Question and Answer
7 Reading the related subject in the coursebook Organizational Communication, Interpersonal Communication, Mass Communication Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Communication Functions Lecture & Question and Answer
10 Reading the related subject in the coursebook Mass Media; Photograph, Telegraph, Telephone, Telefax (Audio And Video Recording Tools Records And Cds) Lecture & Question and Answer
11 Reading the related subject in the coursebook Developments In Communication Technologies Lecture & Question and Answer
12 Reading the related subject in the coursebook How Interpersonal Communication Occurs Lecture & Question and Answer
13 Reading the related subject in the coursebook How Interpersonal Communication Is Established Lecture & Question and Answer
14 Reading the related subject in the coursebook Communication Channels Lecture & Question and Answer
15 Reading the related subject in the coursebook Communication and Globalization. Communication and Ideology Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Fiske, J. (1996). Iletisim Calismalarina Giris, Ark Publications
Gungor, N. (2011). Iletisime Giris, Siyasal Bookstore
Mutlu, E. (2008). Iletisim Sozlugu, Ayrac Publications
Aziz, A. (2012). Iletisime Giris, Hiperlink Publications
Fiske, J. (2010). Introduction to Communication Studies. Routledge.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Mid-Term Exam 1 40
Homework Assessment 1 10
Final Exam 1 50
TOTAL 3 100
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
0
2
List the main features of communication in items.
5
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
5

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
0
3
Tell the basic concepts of public relations and advertising in detail.
1

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
2
2
Use the leadership, communication and presentation skills in occupational events.
2

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
4
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
0
3
Create communication programs within the public relations and advertising campaign.
2

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
1

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
1

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
5

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 3 42
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 14 14
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 11 11
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 153
Total Workload of the Course Unit 153
Workload (h) / 25.5 6
ECTS Credits allocated for the Course Unit 6,0