INTRODUCTION TO COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT103	INTRODUCTION TO COMMUNICATION	1	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit	Assist.Prof. AYSUN KAYA DENİZ
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to explain the structure and the basis of communication by taking into consideration the types and characteristics of communication.
Contents of the Course Unit:	Contents of the course include the subjects as in memorizing the basic concepts of communication, summarizing the ways to establish effective communication skills, remembering the necessary tools to create a communication strategy, differentiating the types of communication.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Tell the meaning of communication correctly in the framework of the basic concepts of communication at any time.
Choose the following features of communication programs by referring to previous communication programs.
Explain the structure of communication.
Relate at least 3 recalled features of communication with the relevant communication program.
Infer which means of communication should be used when communicating with an individual or community by recalling the features of communication.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	What is Communication? Definitions of Communication and Common Points of These Definitions	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Elements of The Communication Process	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Communication Types, Forms, Levels And Dimensions	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Communication Functions	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Communication Tools	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Interpersonal Communication	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Communication and Ethics	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Mass Communication Concept	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Mass Media	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Mass Communication And Popular Culture	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Approaches in Mainstream Communication Theories	Lecture & Question and Answer
13	Reading the related subject in the coursebook	Mainstream Communication Theories	Lecture & Question and Answer
14	Reading the related subject in the coursebook	Communication, Meaning And Indicators	Lecture & Question and Answer
15	Reading the related subject in the coursebook	Critical Approaches	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Fiske, J. (1996). Iletisim Calismalarina Giris, Ark Publications
Gungor, N. (2011). Iletisime Giris, Siyasal Bookstore
Mutlu, E. (2008). Iletisim Sozlugu, Ayrac Publications
Aziz, A. (2012). Iletisime Giris, Hiperlink Publications
Fiske, J. (2010). Introduction to Communication Studies. Routledge.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.	0
2	List the main features of communication in items.						5
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.			2
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.	0
3	Tell the basic concepts of public relations and advertising in detail.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.			2
2	Use the leadership, communication and presentation skills in occupational events.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.					4
2	Write press releases for the purpose of introducing the institution he/she works at or owns.	0
3	Create communication programs within the public relations and advertising campaign.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	14	14
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	11	11
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	153