INTERCULTURAL COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT219	INTERCULTURAL COMMUNICATION	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit	Assist.Prof. İLKNUR GÜMÜŞ
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce the communication in different cultures and analysis the interaction of cultures with different symbols in the context of communication.
Contents of the Course Unit:	Contents of the course include the subjects as in defining the concept of communication, Defining the concept of culture, the concept of globalization and its effects on culture, linking between globalization and communication, explanation of intercultural communication situations, summarizing of cultural values and norms.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Tell the basic concepts and theoretical framework of intercultural communication through case studies
Rephrase the status of intercultural communication activities in the popular culture from a critical point of view
Interpret the multicultural and hybrid forms of the new citizenship generated with globalization through media content and different artistic types of texts
Compare the forms of nation-state and other states
Analyze the values, norms, traditions and customs in different cultures in the context of intercultural communication through samples

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Analyzing Culture, Interculturality, Internationalism Concepts	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Globalization and Culture Effect	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Intercultural Communication in the world and Advertising Effect	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Local Practices by Global Brands	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Transition from Local Brands to Global Brands	Lecture & Question and Answer
6	Literature Review, Article Summary related with the subject	Analyzing Intercultural Advertising Works	Lecture & Question and Answer & Case Study Analysis
7	Literature Review Reading the related subject in the coursebook	Cultural Conflict Effects	Lecture & Question and Answer & Case Study Analysis
8	-	MID-TERM EXAM	-
9	-	Presentation Project	Practical Study
10	Literature Review Reading the related subject in the coursebook	Sociological Effects in Interculturality	Lecture & Question and Answer
11	Literature Review Reading the related subject in the coursebook	Life Styles and Dressing Effects In Interculturality	Lecture & Question and Answer
12	Literature Review Reading the related subject in the coursebook	Behavioural Studies in Interculturality	Lecture & Question and Answer
13	Literature Review Reading the related subject in the coursebook	Analysis of Intercultural Brand Works	Lecture & Question and Answer
14	-	Presentation Homework	-
15	General Revision	Final Exam Studies	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ogut N. (2018) Kulturlerarası Iletisim ve Duyarlilik. Literaturk Academia
Kartari A. (2014) Kultur, Farklilik ve Iletisim. Iletisim Publications
Ting-Toomey, S., ve Chung, L. C. (2005). Understanding intercultural communication. New York: Oxford University Press.
Dodd, C. H. (1995). Dynamics of intercultural communication. Madison, WI: Brown & Benchmark.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.						5
2	List the main features of communication in items.			2
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.	0
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.	0
3	Tell the basic concepts of public relations and advertising in detail.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.				3
2	Use the leadership, communication and presentation skills in occupational events.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.						5
2	Write press releases for the purpose of introducing the institution he/she works at or owns.	0
3	Create communication programs within the public relations and advertising campaign.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	11	3	33
Assignment (Homework)	1	20	20
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	8	8
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	153