Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT313 | POLITICAL COMMUNICATION | 5 | 3 | 3 | 7 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Compulsory |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. SARP BAĞCAN |
Instructor(s) of the Course Unit | Prof. SACİDE VURAL |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | Students taking this course is to give topics related to the analysis of the role of political communication in shaping and controlling public administration from different perspectives. |
Contents of the Course Unit: | In this Course; Political communication, theoretical approaches to political communication, Aristotle and rhetoric, media and democracy, political advertising, political propaganda, social mobilization, political communication and perception management, social movements, political communication and social media, political communication and ethics are given. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Have knowledge that political communication is important for public administration |
Have the ability to analyze the role of political communication in being in power. |
Have written and verbal communication knowledge and skills in political communication. |
Evaluates theoretical approaches in political communication |
Have the ability to analyze advertisements used as political communication tools. |
Have the knowledge and skills of propaganda techniques as a political communication technique. |
Have the ability to analyze application examples of how political communication techniques and methods are used in state administration. |
Have the ability to analyze the influence of the government and political parties in using social media tools. |
Have the ability to analyze the role and impact of press freedom in the relationship between media and democracy |
Can analyze the relationship between social movements and political communication messages. |
Knows the meaning and importance of public opinion research in political communication and has the ability to evaluate i |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | Development of political communication | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Actors of Political Communication | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Theoretical Approaches (spiral of silence, agenda setting, framing | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | Media and democracy | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Social Movements | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook | Political communication and perception management | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook | Propaganda | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Literature Review Reading the related subject in the coursebook, Case Study | Political Advertising | Lecture & Question and Answer |
10 | Literature Review Reading the related subject in the coursebook, Case Study | Political Communication and public diplomacy | Lecture & Question and Answer & Case Study Analysis |
11 | Literature Review Reading the related subject in the coursebook, Case Study | . Public Opinion Research in Political Communication | Lecture & Question and Answer & Case Study Analysis |
12 | Literature Review Reading the related subject in the coursebook, Case Study | Political Public Relations | Lecture & Question and Answer & Case Study Analysis |
13 | Literature Review Reading the related subject in the coursebook, Case Study | International political communication | Lecture & Question and Answer & Case Study Analysis |
14 | Literature Review Reading the related subject in the coursebook, Case Study | Political campaigns and political culture | Lecture & Question and Answer & Case Study Analysis |
15 | Literature Review Reading the related subject in the coursebook, Case Study | General Evaluation | Lecture & Question and Answer & Case Study Analysis |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Aziz, A. (2007). Siyasal Iletisim, Ankara: Nobel Publications |
Köker, Eser (2007). Politikanın İletişimi İletişimin Politikası, Ankara: İmge Kitabevi Yayınları. |
Yavaşgel, Emine (2004). Siyasal İletişim Kavramlar ve Ardındakiler, Ankara: Babil Yayınları. |
Ortak Yapıt ( 2020). Siyasal İletişim Yazıları, Editör, Mahmut Akgül ve Murat Başarır, Konya: Palet yayınları. |
Blumler, J. G., ve Kavanagh, D. (1999). The third age of political communication: Influences and features. Political communication, 16(3), 209-230 |
McNair, Brian ( 2011). An Introduction To Political Communication, Fifth Edition, NewYork: Roudletge |
Keane, John ( 2015). Medya ve Demokrasi, Çev. Haluk Şahin, Basım, İstanbul: Ayrıntı Yayınları |
Ortak Yapıt (2014). Political Communication, Editör: Carsten Reinemann, Berlin/Boston: Walter de Gruyter GmbH. |
Reading some paper connect course |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
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5 | |||||
2 |
List the main features of communication in items.
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3 | |||||
3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
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5 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
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4 | |||||
2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
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3 | |||||
3 |
Tell the basic concepts of public relations and advertising in detail.
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3 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level in the light of current debates.
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5 | |||||
2 |
Use the leadership, communication and presentation skills in occupational events.
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5 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
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5 | |||||
2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
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3 | |||||
3 |
Create communication programs within the public relations and advertising campaign.
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5 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
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5 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
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5 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use communication techniques in the right place, environment and time.
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5 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan communication programs in the awareness of ethical values in the professional work.
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4 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 13 | 5 | 65 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 14 | 14 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 13 | 13 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 45 | 0 | 178 |
Total Workload of the Course Unit | 178 | ||
Workload (h) / 25.5 | 7 | ||
ECTS Credits allocated for the Course Unit | 7,0 |