POLITICAL COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT313	POLITICAL COMMUNICATION	5	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit	Prof. SACİDE VURAL
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Students taking this course is to give topics related to the analysis of the role of political communication in shaping and controlling public administration from different perspectives.
Contents of the Course Unit:	In this Course; Political communication, theoretical approaches to political communication, Aristotle and rhetoric, media and democracy, political advertising, political propaganda, social mobilization, political communication and perception management, social movements, political communication and social media, political communication and ethics are given.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Have knowledge that political communication is important for public administration
Have the ability to analyze the role of political communication in being in power.
Have written and verbal communication knowledge and skills in political communication.
Evaluates theoretical approaches in political communication
Have the ability to analyze advertisements used as political communication tools.
Have the knowledge and skills of propaganda techniques as a political communication technique.
Have the ability to analyze application examples of how political communication techniques and methods are used in state administration.
Have the ability to analyze the influence of the government and political parties in using social media tools.
Have the ability to analyze the role and impact of press freedom in the relationship between media and democracy
Can analyze the relationship between social movements and political communication messages.
Knows the meaning and importance of public opinion research in political communication and has the ability to evaluate i

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Development of political communication	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Actors of Political Communication	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Theoretical Approaches (spiral of silence, agenda setting, framing	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Media and democracy	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Social Movements	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Political communication and perception management	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Propaganda	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Literature Review Reading the related subject in the coursebook, Case Study	Political Advertising	Lecture & Question and Answer
10	Literature Review Reading the related subject in the coursebook, Case Study	Political Communication and public diplomacy	Lecture & Question and Answer & Case Study Analysis
11	Literature Review Reading the related subject in the coursebook, Case Study	. Public Opinion Research in Political Communication	Lecture & Question and Answer & Case Study Analysis
12	Literature Review Reading the related subject in the coursebook, Case Study	Political Public Relations	Lecture & Question and Answer & Case Study Analysis
13	Literature Review Reading the related subject in the coursebook, Case Study	International political communication	Lecture & Question and Answer & Case Study Analysis
14	Literature Review Reading the related subject in the coursebook, Case Study	Political campaigns and political culture	Lecture & Question and Answer & Case Study Analysis
15	Literature Review Reading the related subject in the coursebook, Case Study	General Evaluation	Lecture & Question and Answer & Case Study Analysis
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Aziz, A. (2007). Siyasal Iletisim, Ankara: Nobel Publications
Köker, Eser (2007). Politikanın İletişimi İletişimin Politikası, Ankara: İmge Kitabevi Yayınları.
Yavaşgel, Emine (2004). Siyasal İletişim Kavramlar ve Ardındakiler, Ankara: Babil Yayınları.
Ortak Yapıt ( 2020). Siyasal İletişim Yazıları, Editör, Mahmut Akgül ve Murat Başarır, Konya: Palet yayınları.
Blumler, J. G., ve Kavanagh, D. (1999). The third age of political communication: Influences and features. Political communication, 16(3), 209-230
McNair, Brian ( 2011). An Introduction To Political Communication, Fifth Edition, NewYork: Roudletge
Keane, John ( 2015). Medya ve Demokrasi, Çev. Haluk Şahin, Basım, İstanbul: Ayrıntı Yayınları
Ortak Yapıt (2014). Political Communication, Editör: Carsten Reinemann, Berlin/Boston: Walter de Gruyter GmbH.
Reading some paper connect course

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.						5
2	List the main features of communication in items.				3
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.					4
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.				3
3	Tell the basic concepts of public relations and advertising in detail.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.						5
2	Use the leadership, communication and presentation skills in occupational events.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.						5
2	Write press releases for the purpose of introducing the institution he/she works at or owns.				3
3	Create communication programs within the public relations and advertising campaign.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	5	65
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	14	14
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	13	13
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	178