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MEDIA AND PUBLIC OPINION PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT435 MEDIA AND PUBLIC OPINION 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to introduce the impact of media on society and evaluate the manipulative power of media.
Contents of the Course Unit: Contents of the course include as in listing medias, describing the concept of public opinion, listing opinion leaders, critical analysis of inducement power of media, evaluating the relationship between media and power.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 3 main characteristics of opinion leaders
Explain connections between contemporary social thinking and printed, visual and online media types
Identify the effects of interactive media on public opinion by analysing media texts
Inspect the society and media
Analyze the role of opinion leaders being effective in media and public opinion over case studies
Compare the media among themselves in the context of creating public opinion through case studies

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Relations Between Media and Society Lecture & Question and Answer
2 Reading the related subject in the coursebook Development of Media and Modern Society Lecture & Question and Answer
3 Reading the related subject in the coursebook New Media and Society Relations Lecture & Question and Answer
4 Reading the related subject in the coursebook Network Society and Power Relations Lecture & Question and Answer
5 Reading the related subject in the coursebook What is Public Opinion and How Does It Occur? Lecture & Question and Answer
6 Reading the related subject in the coursebook Researching Ideas Shaping Public Opinion Lecture & Question and Answer
7 Reading the related subject in the coursebook Opinion Leaders, Two-stage Flows Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Interpreting Public Opinion as 4th Power. Lecture & Question and Answer
10 Reading the related subject in the coursebook Researching the Impact of Media on Public Opinion Lecture & Question and Answer
11 Reading the related subject in the coursebook Researching the Impact of Globalization on Public Opinion and Public Opinion Leaders Lecture & Question and Answer
12 Reading the related subject in the coursebook Media Public Opinion Inducement via News Programs Lecture & Question and Answer
13 Reading the related subject in the coursebook Written and Visual Materials of Media for Public Opinion Inducement Lecture & Question and Answer
14 Case Study Analysis Case Study Lecture & Question and Answer & Case Study
15 Case Study Analysis Case Study Lecture & Question and Answer & Case Study
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Bektas, Arsev (2007) Kamuoyu Iletisim ve Demokrasi, İstanbul: Baglam Publications.
Tuncer, Emre (2014) Sosyal Medya Imparatorlugu, Patron, Istanbul: Akis Kitap.
Anastasio, P. A., Rose, K. C., Chapman, J. (1999). Can the media create public opinion? A social-identity approach. Current Directions in Psychological Science, 8(5): 152-155.
McCombs, M. (2018). Setting the agenda: Mass media and public opinion. John Wiley & Sons.
Kennamer, J. D. (Ed.). (1994). Public opinion, the press, and public policy. Greenwood Publishing Group.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
3
2
List the main features of communication in items.
2
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
1

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
3
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
0
3
Tell the basic concepts of public relations and advertising in detail.
2

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
5
2
Use the leadership, communication and presentation skills in occupational events.
2

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
4
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
0
3
Create communication programs within the public relations and advertising campaign.
1

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
4

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
1

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
2

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 12 3 36
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 3 3
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 2 2
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 44 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0