Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT440 | MEDIA AND CONSUMER SOCIETY | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. SARP BAĞCAN |
Instructor(s) of the Course Unit | Assist.Prof. ÖZLEM ÇETİN ÖZTÜRK |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | The aim of the course is to analyze the capital system by the student based on the relationship between media and consumption. |
Contents of the Course Unit: | The course includes topics such as describing the relationship between media and capital, questioning the foundations of the consumer society, summarizing the thoughts formed in the context of the critique of the capital system, analyzing the function of the media to maintain consumption, the intervention of the capital system in the individual's freedom. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Lists at least 3 characteristics of the culture industry. |
Explain the relationship between media and capital accurately. |
Summarizes the thoughts of at least 3 of the Frankfurt School thinkers/philosopher. |
Compares the thoughts of at least 2 of the thinkers/philosopher who have a positive approach towards popular culture. |
Compares at least 4 of the media channels in the context of consumption power. |
Analyzes the historical stages of the consumer society. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | Course introduction | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | The concept of culture and popular culture | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Mass and mass culture concept | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | The concept of consumer society | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Frankfurt School and its thinkers/philosophers | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook | Birmingham School and its thinkers/philosophers | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook | Positive approaches to mass culture | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading the related subject in the coursebook | Jean Baudrillard and Michel Foucault | Lecture & Question and Answer |
10 | Reading the related subject in the coursebook | Communication and political economy | Lecture & Question and Answer |
11 | Reading the related subject in the coursebook | Mass media / Media and consumption | Lecture & Question and Answer |
12 | Reading the related subject in the coursebook | Alienation and Public Opinion | Lecture & Question and Answer |
13 | Reading the related subject in the coursebook | Information society | Lecture & Question and Answer |
14 | Reading the related subject in the coursebook | The concept of public sphere | Lecture & Question and Answer |
15 | Reading the related subject in the coursebook | Chicago School | Lecture & Question and Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Baudrillard, J. (2017). Tuketim Toplumu. Istanbul: Ayrinti Publications |
Odabasi, Y. (2017). Tuketim Kultur - Yetinen Toplumdan Tuketen Topluma. Aura Publications |
Baudrillard, J. (2014). Simulakrlar ve Simulasyon. Ankara: Dogu Bati Publications |
Dagtas, B. ve Dagtas, E. (2009). Medya Tuketim Kulturu ve Yasam Tarzları. Ankara: Utopya Publications |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
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4 | |||||
2 |
List the main features of communication in items.
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3 | |||||
3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
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2 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
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4 | |||||
2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
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0 | |||||
3 |
Tell the basic concepts of public relations and advertising in detail.
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2 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level in the light of current debates.
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5 | |||||
2 |
Use the leadership, communication and presentation skills in occupational events.
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2 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
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4 | |||||
2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
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0 | |||||
3 |
Create communication programs within the public relations and advertising campaign.
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0 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
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2 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
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0 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use communication techniques in the right place, environment and time.
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0 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan communication programs in the awareness of ethical values in the professional work.
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1 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |