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MEDIA AND CONSUMER SOCIETY PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT440 MEDIA AND CONSUMER SOCIETY 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Live (Online)
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: The aim of the course is to analyze the capital system by the student based on the relationship between media and consumption.
Contents of the Course Unit: The course includes topics such as describing the relationship between media and capital, questioning the foundations of the consumer society, summarizing the thoughts formed in the context of the critique of the capital system, analyzing the function of the media to maintain consumption, the intervention of the capital system in the individual's freedom.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Lists at least 3 characteristics of the culture industry.
Explain the relationship between media and capital accurately.
Summarizes the thoughts of at least 3 of the Frankfurt School thinkers/philosopher.
Compares the thoughts of at least 2 of the thinkers/philosopher who have a positive approach towards popular culture.
Compares at least 4 of the media channels in the context of consumption power.
Analyzes the historical stages of the consumer society.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Course introduction Lecture & Question and Answer
2 Reading the related subject in the coursebook The concept of culture and popular culture Lecture & Question and Answer
3 Reading the related subject in the coursebook Mass and mass culture concept Lecture & Question and Answer
4 Reading the related subject in the coursebook The concept of consumer society Lecture & Question and Answer
5 Reading the related subject in the coursebook Frankfurt School and its thinkers/philosophers Lecture & Question and Answer
6 Reading the related subject in the coursebook Birmingham School and its thinkers/philosophers Lecture & Question and Answer
7 Reading the related subject in the coursebook Positive approaches to mass culture Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Jean Baudrillard and Michel Foucault Lecture & Question and Answer
10 Reading the related subject in the coursebook Communication and political economy Lecture & Question and Answer
11 Reading the related subject in the coursebook Mass media / Media and consumption Lecture & Question and Answer
12 Reading the related subject in the coursebook Alienation and Public Opinion Lecture & Question and Answer
13 Reading the related subject in the coursebook Information society Lecture & Question and Answer
14 Reading the related subject in the coursebook The concept of public sphere Lecture & Question and Answer
15 Reading the related subject in the coursebook Chicago School Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Baudrillard, J. (2017). Tuketim Toplumu. Istanbul: Ayrinti Publications
Odabasi, Y. (2017). Tuketim Kultur - Yetinen Toplumdan Tuketen Topluma. Aura Publications
Baudrillard, J. (2014). Simulakrlar ve Simulasyon. Ankara: Dogu Bati Publications
Dagtas, B. ve Dagtas, E. (2009). Medya Tuketim Kulturu ve Yasam Tarzları. Ankara: Utopya Publications

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
4
2
List the main features of communication in items.
3
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
2

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
4
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
0
3
Tell the basic concepts of public relations and advertising in detail.
2

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
5
2
Use the leadership, communication and presentation skills in occupational events.
2

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
4
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
0
3
Create communication programs within the public relations and advertising campaign.
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
2

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
0

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
0

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0