HALKLA İLİŞKİLER YAZARLIĞI PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HTP251	HALKLA İLİŞKİLER YAZARLIĞI	3	2	1	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer ATİLLA AKALIN
Instructor(s) of the Course Unit	Lecturer ZEYNEP ÖZCAN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim is to develop the necessary competencies in students for writing printed and digital texts within the job descriptions of the public relations profession.
Contents of the Course Unit:	This course covers topics on how to write various texts such as press releases, press articles, press invitation letters, special news, internal communication texts in public relations writing on printed and digital platforms.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Lists the types of texts that need to be prepared within the scope of public relations writing.
Knows how public relations texts should be written.
Defines public relations texts used in printed and digital media.
Prepares different public relations texts in accordance with their rules.
Compares the differences between public relations texts.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Scanning Resources	General Overview of Public Relations Writing	Lecture, Practice, Question-Answer
2	Scanning Resources	Correct Use of Turkish	Lecture, Practice, Question-Answer
3	Scanning Resources	Press Release I	Lecture, Practice, Question-Answer
4	Scanning Resources	Press Release II	Lecture, Practice, Question-Answer
5	Scanning Resources	Press Article	Lecture, Practice, Question-Answer
6	Scanning Resources	Press Conference and Press Invitation Letter	Lecture, Practice, Question-Answer
7	Scanning Resources	Press Tour and Press Dossier	Lecture, Practice, Question-Answer
8	-	MID-TERM EXAM	-
9	Scanning Resources	Special News	Lecture, Practice, Question-Answer
10	Scanning Resources	Internal Communication Texts	Lecture, Practice, Question-Answer
11	Scanning Resources	Letters	Lecture, Practice, Question-Answer
12	Scanning Resources	Speech Text Writing	Lecture, Practice, Question-Answer
13	Scanning Resources	Copy Writing in Digital Media I	Lecture, Practice, Question-Answer
14	Scanning Resources	Copy Writing in Digital Media II	Lecture, Practice, Question-Answer
15	Scanning Resources	Copy Writing for Crisis Situations	Lecture, Practice, Question-Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Serdaroğlu, N. S. (2022). Örneklerle Halkla İlişkilerde Metin Yazarlığı, İstanbul: DER Yayınları.
Okay, A. ve Okay, A. (2007). Halkla İlişkiler ve Medya, İstanbul: MediaCat Yayınları.
Peltekoğlu, F. B. (2016). Halkla İlişkiler Nedir?, İstanbul: Beta Yayınları.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communication Science explains the basic concepts of public relations and associate them with the theoretical foundation of Communication Sciences.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Sosyloj and statistical issues related to their branches as they have in the theoretical and practical information solutions for public relations use.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes the social requirements and in accordance with the requirements of applications under realistic models of communication design.
2	A specific conceptual model using the methods of modern public relations knows.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Existing applications in the field of Public Relations analyze, evaluate and develop applications for their development.
2	PR issues involved in the field selects the appropriate research methods and techniques, apply.
3	PR modern techniques and tools necessary for the application selects and uses effective.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Research design and methods, surveys, collecting data, analyzing the results, evaluation of consciousness and responsibility to have.
2	May carry out work effectively as an individual.
3	Ability to work effectively within a team and take responsibility shows.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conscious of the necessity of lifelong learning, science and technology developments can be followed through the mass media and can renew themselves.
2	Project management, workplace practices, employee health, environmental and safety issues is conscious.
3	Social Responsibility solutions and applications are aware of the universal and social effects and is aware of the importance of this issue.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Oral or written, express a problem and can communicate effectively and have at least one foreign language.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Contact management, supervision, development and safety / reliability knowledgeable about and be able to apply this information in the study.
2	With professional and ethical responsibility of spreading awareness in the society has this responsibility.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	0	0	0
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	0	0	0
Preparation for the Final Exam	0	0	0
Mid-Term Exam	0	0	0
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	0	0	0