| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HTP256 |
KURUMSAL İLETİŞİM |
4 |
3 |
3 |
5 |
GENERAL INFORMATION |
| Language of Instruction : |
Turkish |
| Level of the Course Unit : |
ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle |
| Type of the Course : |
Compulsory |
| Mode of Delivery of the Course Unit |
- |
| Coordinator of the Course Unit |
Lecturer ATİLLA AKALIN |
| Instructor(s) of the Course Unit |
|
| Course Prerequisite |
No |
OBJECTIVES AND CONTENTS |
| Objectives of the Course Unit: |
|
| Contents of the Course Unit: |
|
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
| Week |
Preparatory |
Topics(Subjects) |
Method |
SOURCE MATERIALS & RECOMMENDED READING |
ASSESSMENT |
| Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
| Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Communication Science explains the basic concepts of public relations and associate them with the theoretical foundation of Communication Sciences.
|
|
|
|
|
|
5 |
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Sosyloj and statistical issues related to their branches as they have in the theoretical and practical information solutions for public relations use.
|
|
|
|
|
|
5 |
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Analyzes the social requirements and in accordance with the requirements of applications under realistic models of communication design.
|
|
|
|
|
|
5 |
| 2 |
A specific conceptual model using the methods of modern public relations knows.
|
|
|
|
|
4 |
|
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Existing applications in the field of Public Relations analyze, evaluate and develop applications for their development.
|
|
|
|
|
4 |
|
| 2 |
PR issues involved in the field selects the appropriate research methods and techniques, apply.
|
|
|
|
|
4 |
|
| 3 |
PR modern techniques and tools necessary for the application selects and uses effective.
|
|
|
|
|
4 |
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Research design and methods, surveys, collecting data, analyzing the results, evaluation of consciousness and responsibility to have.
|
|
|
|
|
|
5 |
| 2 |
May carry out work effectively as an individual.
|
|
|
|
|
|
5 |
| 3 |
Ability to work effectively within a team and take responsibility shows.
|
|
|
|
|
|
5 |
OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Conscious of the necessity of lifelong learning, science and technology developments can be followed through the mass media and can renew themselves.
|
|
|
2 |
|
|
|
| 2 |
Project management, workplace practices, employee health, environmental and safety issues is conscious.
|
|
|
2 |
|
|
|
| 3 |
Social Responsibility solutions and applications are aware of the universal and social effects and is aware of the importance of this issue.
|
|
|
2 |
|
|
|
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Oral or written, express a problem and can communicate effectively and have at least one foreign language.
|
|
|
|
|
|
5 |
OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Contact management, supervision, development and safety / reliability knowledgeable about and be able to apply this information in the study.
|
|
|
|
|
4 |
|
| 2 |
With professional and ethical responsibility of spreading awareness in the society has this responsibility.
|
|
|
|
|
4 |
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
| Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
| Lecture & In-Class Activities |
14 |
3 |
42 |
| Preliminary & Further Study |
5 |
5 |
25 |
| Land Surveying |
0 |
0 |
0 |
| Group Work |
0 |
0 |
0 |
| Laboratory |
0 |
0 |
0 |
| Reading |
0 |
0 |
0 |
| Assignment (Homework) |
5 |
5 |
25 |
| Project Work |
0 |
0 |
0 |
| Seminar |
0 |
0 |
0 |
| Internship |
0 |
0 |
0 |
| Technical Visit |
0 |
0 |
0 |
| Web Based Learning |
0 |
0 |
0 |
| Implementation/Application/Practice |
3 |
3 |
9 |
| Practice at a workplace |
0 |
0 |
0 |
| Occupational Activity |
0 |
0 |
0 |
| Social Activity |
0 |
0 |
0 |
| Thesis Work |
0 |
0 |
0 |
| Field Study |
0 |
0 |
0 |
| Report Writing |
0 |
0 |
0 |
| Final Exam |
1 |
1 |
1 |
| Preparation for the Final Exam |
5 |
5 |
25 |
| Mid-Term Exam |
0 |
0 |
0 |
| Preparation for the Mid-Term Exam |
0 |
0 |
0 |
| Short Exam |
0 |
0 |
0 |
| Preparation for the Short Exam |
0 |
0 |
0 |
| TOTAL |
33 |
0 |
127 |
|
Total Workload of the Course Unit |
127 |
|
|
Workload (h) / 25.5 |
5 |
|
|
ECTS Credits allocated for the Course Unit |
5,0 |
|