INTRODUCTION TO BUSINESS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
GIS101	INTRODUCTION TO BUSINESS	2	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer ATİLLA AKALIN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim is to provide students with basic knowledge about businesses and management within the framework of today's changing conditions, enabling them to master general business concepts and techniques.
Contents of the Course Unit:	Basic concepts related to business, the objectives, functions, and responsibilities of a business, classification of businesses, the environment of businesses, types of growth and competition in businesses, stages of establishment in businesses, international organization management function, marketing function, production function, human resources function, public relations function, research and development function, accounting -finance function.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Business concept and overall recognition of business types, interpretation and analysis capability is gained.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Doing resource research on the subject	Basic Concepts of Business, Definitions, Relationship with Other Scientific Disciplines	Lecture, question answer, discussion
2	Doing resource research on the subject	Theoretical Background of Business Science and Management: Effects of the Industrial Revolution and Classical Management Approaches	Lecture, question answer, discussion
3	Doing resource research on the subject	Theoretical Background of Business Science and Management: Neo Classical Management Approaches	Lecture, question answer, discussion
4	Doing resource research on the subject	Characteristics, Purposes, Sources, Environment and Functions of the Business	Lecture, question answer, discussion
5	Doing resource research on the subject	Classification of Businesses by Economic Structure, Fields of Activity, Capital Structures, National Origins and Agreements Between They	Lecture, question answer, discussion
6	Doing resource research on the subject	Classification of Businesses According to Their Legal Structures: Private Businesses	Lecture, question answer, discussion
7	Doing resource research on the subject	Classification of Businesses According to Legal Structures: Public Enterprises and Foreign Capital Enterprises, Privatization	Lecture, question answer, discussion
8	Doing resource research on the subject	Establishment of the Business	Lecture, question answer, discussion
9	Doing resource research on the subject	Size of the Business (Size Criteria, Optimal Business Size)	Lecture, question answer, discussion
10	-	MID-TERM EXAM	-
11	Doing resource research on the subject	Size of the Business (Capacity, Capacity Utilization and SMEs), Choosing the Place of Establishment of the Business	Lecture, question answer, discussion
12	Doing resource research on the subject	Management (Definition of Management, Management Functions, Management Levels, Manager Skills Management Functions: Planning	Lecture, question answer, discussion
13	Doing resource research on the subject	Management Functions: Organizing and Directing,	Lecture, question answer, discussion
14	Doing resource research on the subject	Management Functions: Coordination and Supervision, Total quality Management	Lecture, question answer, discussion
15	Doing resource research on the subject	Management Functions: Coordination and Supervision, Total quality Management	Lecture, question answer, discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Eren, E. (2003), Yönetim ve Organizasyon (Çağdaş ve Küresel Yaklaşımlar), İstanbul: Beta.
Güney, S. (2020). Temel ve Genel İşletme, İstanbul: Nobel Yayıncılık.
Gümüş, İ. (2017). Genel İşletme, İstanbul: İstanbul Gelişim Üniversitesi Yayınları.
Mucuk, İ. (2014). Modern İşletmecilik, İstanbul: Türkmen Kitabevi.
Koçel, T. (2014). İşletme Yöneticiliği, İstanbul: Beta Yayınları.
Mirze, S. K. (2010). İşletme, İstanbul: Literatür Yayıncılık.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method
Mid-Term Exam	1	50		Classical Exam
Final Exam	1	50		Classical Exam
TOTAL	2	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communication Science explains the basic concepts of public relations and associate them with the theoretical foundation of Communication Sciences.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Sosyloj and statistical issues related to their branches as they have in the theoretical and practical information solutions for public relations use.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes the social requirements and in accordance with the requirements of applications under realistic models of communication design.					4
2	A specific conceptual model using the methods of modern public relations knows.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Existing applications in the field of Public Relations analyze, evaluate and develop applications for their development.						5
2	PR issues involved in the field selects the appropriate research methods and techniques, apply.				3
3	PR modern techniques and tools necessary for the application selects and uses effective.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Research design and methods, surveys, collecting data, analyzing the results, evaluation of consciousness and responsibility to have.				3
2	May carry out work effectively as an individual.						5
3	Ability to work effectively within a team and take responsibility shows.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conscious of the necessity of lifelong learning, science and technology developments can be followed through the mass media and can renew themselves.						5
2	Project management, workplace practices, employee health, environmental and safety issues is conscious.					4
3	Social Responsibility solutions and applications are aware of the universal and social effects and is aware of the importance of this issue.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Oral or written, express a problem and can communicate effectively and have at least one foreign language.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Contact management, supervision, development and safety / reliability knowledgeable about and be able to apply this information in the study.					4
2	With professional and ethical responsibility of spreading awareness in the society has this responsibility.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	1	6	6
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	6	6
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	32	0	127