AIRLINE OPERATIONS AND TRANSPORTATION SERVICES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
SHP251	AIRLINE OPERATIONS AND TRANSPORTATION SERVICES	2	2	2	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer REMZİ SIZAN
Instructor(s) of the Course Unit	Assist.Prof. DEMET ÖZCAN BİÇİCİ
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to provide students with a general understanding of the fundamental concepts, operational and managerial processes, industry practices, and strategic dimensions of airline management.
Contents of the Course Unit:	The aim of this course is to provide students with fundamental concepts of airline management, the classification and positioning of airline enterprises, economic regulations affecting the industry, and airlines’ cost structures and efficiency indicators. The course also aims to develop theoretical and analytical knowledge on airline network structures, fleet and schedule planning, airline alliances, low-cost carrier models, air cargo services, passenger rights, revenue management, and airline marketing. Accordingly, the course seeks to equip students with the ability to evaluate the operational, managerial, and strategic dimensions of the airline industry from a holistic perspective.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain the fundamental concepts of airline management. Analyze the classification and positioning of airline enterprises. Evaluate the economic regulations affecting the airline industry. Interpret airlines’ cost structures and efficiency indicators. Explain airline network structures and route planning strategies. Analyze fleet and schedule planning processes. Evaluate airline alliances and partnership models. Explain the characteristics of low-cost carrier business models. Describe the structure and operations of air cargo services. Explain passenger rights and the legal framework in air transportation. Interpret revenue management practices and pricing strategies. Analyze airline marketing and competitive strategies.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Weekly Reading	Fundamental Concepts of Airline Management	Presentation, Lecture, Q&A
2	Weekly Reading	Classification and Positioning of Airline Enterprises	Presentation, Lecture, Q&A
3	Weekly Reading	Economic Regulations Affecting Airline Management	Presentation, Lecture, Q&A
4	Weekly Reading	Cost Structure and Efficiency Indicators of Airline Enterprises	Presentation, Lecture, Q&A
5	Weekly Reading	Network Structures of Airline Enterprises	Presentation, Lecture, Q&A
6	Weekly Reading	Fleet and Schedule Planning in Airline Enterprises	Presentation, Lecture, Q&A
7	Weekly Reading	Airline Alliances / Airline Partnerships	Presentation, Lecture, Q&A
8	Weekly Reading	Low-Cost Carriers (LCC)	Presentation, Lecture, Q&A
9	Weekly Reading	General Review Before the Midterm Exam	Presentation, Lecture, Q&A
10	-	MID-TERM EXAM	-
11	Weekly Reading	Air Cargo Services	Presentation, Lecture, Q&A
12	Weekly Reading	Passenger Rights in Air Transportation	Presentation, Lecture, Q&A
13	Weekly Reading	Revenue Management in Airline	Presentation, Lecture, Q&A
14	Weekly Reading	Airline Marketing	Presentation, Lecture, Q&A
15	Weekly Reading	General Review Before the Final Exam	Presentation, Lecture, Q&A
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Havayolu Yönetimi Anadolu Üniversitesi Yayını NO:3350 Açıköğretim Fakültesi Yayını No:2205 Eskişehir, Ocak 2019
Havayolu Yönetimi, Atatürk Üniversitesi, Açıköğretim Fakültesi Yayını,2020, ISBN: 978-625-7931-02-1
Havayolu Yönetimi, İstanbul Üniversitesi Açık ve Uzaktan Eğitim Fakültesi

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method
Mid-Term Exam	1	50		Optical (Test) Exam
Final Exam	1	50		Optical (Test) Exam
TOTAL	2	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Ability to teamwork					4
2	Identify vocational problems and resolve them effectively					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Comply with occupational ethics and sense of responsibility				3
2	Utilize the theoretical information they have acquired in applications and practices				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Comprehend, appreciate and comply with cultural and social responsibilities				3
2	Manage a process effectively to meet the demands.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Develop an awareness for life long learning						5
2	Access and assess sectoral problems						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Be aware of legal regulations, and comply with them					4
2	Communicate in an at least one foreign language			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Utilize communication and information technologies, as well as other technologies and equipment.				3
2	Plan and carry out vocational processes				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communicate effectively in writing and orally			2
2	Display their vocational self-confidence at work place				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Develop an entrepreneur spirite			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	7	7
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	128