COMMUNICATION IN HEALTH INSTITUTIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
SYY141	COMMUNICATION IN HEALTH INSTITUTIONS	1	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. BUMİN ÇAĞATAY AKSU
Instructor(s) of the Course Unit	Assist.Prof. BUMİN ÇAĞATAY AKSU
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	By explaining the theoretical basis of health communication, it is aimed to provide the students with an understanding of the interdisciplinary feature of the field and the information about the evaluation of health communication activities with a critical approach.
Contents of the Course Unit:	Introduction to health communication, Health communication concept, Health communication theories and models, Health communication campaign process, Media and health, Health literacy, Critical health communication.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Examines the health discourse in the media with a health communication perspective.
Explain health communication.
Compare basic theories and models in health communication.
Explain the factors that prevent communication.
Classifies health communication-specific methods and organizes health campaigns.
Evaluates the developments in the field of health communication with a critical perspective.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review,	Introduction to Health Communication, What is Health Communication?	Lecture, Discussion
2	Literature Review,	Introduction to Health Communication, What is Health Communication?	Lecture, Discussion
3	Literature Review,	Health Communication as an Interdisciplinary Field, Characteristics of Health Communication	Lecture, Discussion
4	Literature Review,	Health Communication as an Interdisciplinary Field, Characteristics of Health Communication	Lecture, Discussion
5	Literature Review,	Health Communication Theory and Models	Lecture, Discussion
6	Literature Review,	Health Communication Theory and Models	Lecture, Discussion
7	Literature Review,	Health Communication Campaign Process	Lecture, Discussion
8	-	MID-TERM EXAM	-
9	Literature Review,	Health Communication Campaign Process	Lecture, Discussion
10	Literature Review,	Other topics related to health communication	Lecture, Discussion
11	Individual research	Risk Communication, Advocacy in the Media	Lecture, Discussion
12	Literature Review,	Health Literacy, Critical Health Communication	Lecture, Discussion
13	Literature Review,	Media and Health	Lecture, Discussion
14	Literature Review,	Health Communication and Ethics	Lecture, Discussion
15	Literature Review,	Interpersonal Communication Perspective of Health Communication	Lecture, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Schiavo, R. (2007). Health communication: from theory to practice. USA: Jossey Bass.
Çınarlı, İ. (2008). Sağlık iletişimi ve medya. Ankara: Nobel.
Okay, A. (2009). Sağlık iletişimi. İstanbul: MediaCat.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she has the advanced theoretical and practical knowledge supported by books including main and current knowledge on Health Management's field, practical tools, multimedia educational tools and other supported resources.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she has the knowledge to attain scientific information, track current literature, evaluate and execute datas about Health Management.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can interpret and evaluate scientifically proven datas by using his/her advanced knowledge and skills on Health Management, he/she can identify the problems, analyze them, and solve them with the aid of researches and evidences based his/her professional ethical norms, by sharing the knowledge and being an excellent member of a team.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can train individuals, families and society by using his/her advanced theoretical and practical knowledge on Health Management studies.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can perform a study independently and take responsibility bycooperating with other groups of professions via using his/her advanced knowledge on Health Management.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can evaluatecritically the advanced knowledge and skills on Health Management.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can inform people and institutions relevant to Health Management by citing his/her suggestions about solutions both written and orally, and he/she can listen the requests and expectancies of those contacts.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can gather, interpret, and execute information about Health Management field, and cooperate with people from other relevant disciplines in order to announce the information gathered by paying attention to social, cultural and ethical norms.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	20	2	40
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	20	20
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	20	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	52	0	152